Introduction to AR Marketing
Future marketing specialists can now start their profession specializing in the most recent technologies because of a brand new AR marketing course offered by Brock University in Canada. The St. Catherines (Ontario) university has recently enlisted professor Joachim Scholz, who spent the last six years researching and teaching augmented reality at California Polytechnic State University.
Why the Need for an AR Marketing Course?
For professor Scholz, there’s an actual need for this specific course in the tutorial field. So far, universities are teaching digital marketing with augmented reality as a small component of the general curriculum. What he proposes to do on the Goodman School of Business at Brock University is to focus exclusively on AR techniques in marketing. Students will change into marketing experts who’re aware of the sorts of AR experiences that resonate with customers, and they’ll gain first-hand experience in how one can design an AR marketing initiative.
Many students and marketers confuse augmented reality with virtual reality. Thus, they need in-depth learning through the AR marketing course to grasp the use cases and advantages of AR in business. To learn more concerning the difference between virtual reality and augmented reality, you possibly can take a look at our previous article on the subject.
What Will Students Learn While Attending the AR Marketing Course?
Professor Scholz structured the course in 4 specific learning blocks:
- A series of lectures that cover basic concepts of AR, its strategic potential in marketing, AR experience design, and the way augmented reality is applied in promoting, retail, and experiential marketing;
- Presentations by guest speakers experienced in industry practices;
- Presentations created by the scholars covering topics related to current AR experiences;
- The core of the course – a project developed by the scholars for a client.
The AR marketing course launched in May and thus far the scholars have already created a project for a client – a winemaking kit brand.
How the Students Work on the Practice Project
Professor Scholz established a collaboration agreement with an AR/VR company, UP360, to assist the scholars develop the client project throughout the AR marketing course. Harrison Olajos, President and CEO of the corporate, stated that he’s “excited” to supply working space, mentorship, and training without spending a dime to the AR marketing course students.
In their turn, the scholars worked closely with the client and with other industry partners specializing in:
- Understanding the objectives of the business
- Developing skills within the creative process
- Learning how one can create a persuasive pitch
- Building and implementing the ideas they’ve give you.
Who Is Professor Joachim Scholz?
The driving force of the brand new AR marketing course at Brock University is a reputed researcher and augmented reality marketing professor. His first article on the subject of AR in marketing, published in 2016, won the Business Horizons’ Best Article of the Year award. He is a member of Adweek’s Academic Council and a teacher of AR marketing since 2015.
Plans to Develop the AR Marketing Course
At the moment, professor Scholz’s course is offered exclusively online. However, he plans to include it into his syllabus, taught at R3CL facility, an AR/VR reality consumer laboratory equipped with Microsoft HoloLens and other cutting-edge technologies. Beginning with the R3CL and now this latest unique AR marketing course, Brock University and the Goodman School of Business is on a trajectory to change into a centre of excellence in the world of AR marketing.
Conclusion
The introduction of the AR marketing course at Brock University is a big step towards providing students with the abilities and knowledge required to reach the sector of promoting. With the guidance of professor Joachim Scholz, students will gain hands-on experience in designing and implementing AR marketing initiatives, making them highly competitive within the job market. As the sector of AR marketing continues to grow and evolve, it is crucial for universities to offer courses that cater to the needs of the industry, and Brock University is taking a number one role on this regard.
