Introduction to Influencer Marketing
Statistics will not be encouraging: in line with Influencer Marketing Hub, the common user engagement with social media promoting in 2023 stands at 2.05%, in comparison with 2.18% in 2021. For the primary time in several years, it’s approaching the pre-pandemic level of 2019, which was 2.08%. This indicates a decline in user engagement in traditional Influencer Marketing.
The Need for New Advertising Strategies
This is why, in today’s market, there may be a noticeable trend where major platforms like YouTube or Twitch are always in search of latest ways to display advertisements. They experiment with various formats and test the mixing of ad placements in unexpected parts of videos, which can surprise users. Influencers are also not staying behind, seamlessly integrating promoting directly into their videos, making it unskippable.
The Question of Long-Term Effectiveness
While these methods indeed help combat the short-term decline in user attention towards advertisements, the query arises about their long-term effectiveness. Advertisers are left wondering the right way to further increase audience engagement.
The Potential of AR Technology
The use of AR technology in Influencer Marketing might provide an answer. According to a report by Vantage Market Research, the worldwide AR market was valued at $20.72 billion in 2022 and is projected to succeed in $78.0 billion by 2028, with an annual growth rate of 29.5%. AR technology is reshaping industries and each day life immediately, and Influencer Marketing isn’t any exception.
AR Case Study
A notable example of a special project using AR technology inside Influencer Marketing is the case of Zorka.Agency collaborating with a serious gaming company. The promoting campaign involved guiding players through a portal to fulfill the beloved and iconic character from the sport. Using only their Game ID, users were tasked with solving an easy yet charming challenge: to approach a mysterious chest, find the hidden artifact that belonged to the character, and uncover the prizes inside. Importantly, the whole project was implemented through a mobile website to stay accessible to all users without requiring the installation of additional apps.
The Power of AR in Gaming
In promoting this AR quest, influencers from the gaming world acted as a bridge between two worlds, leading their audiences on this exciting journey. Players from everywhere in the world wholeheartedly embraced this experience, blurring the boundaries between the digital realm and reality, and setting a brand new progressive standard for storytelling in games.
The Future of Influencer Marketing
Mobile games and applications that utilize augmented reality technology are not any longer a novelty, and it’s difficult to surprise experienced users with them. This is precisely why using AR technology has change into commonplace, and in some industries, abstaining from its use might be seen as falling behind and losing a competitive edge. This is particularly relevant in high-competition and visually dynamic segments like GameDev inside Influencer Marketing, where users actively engage with gaming mechanics.
Conclusion
In conclusion, the decline in user engagement with traditional Influencer Marketing has led to a search for brand spanking new and progressive strategies. The use of AR technology has shown great potential in increasing audience engagement and providing a singular experience for users. As the worldwide AR market continues to grow, it is probably going that we are going to see more brands and influencers incorporating AR technology into their marketing campaigns. The way forward for Influencer Marketing looks exciting, and it’ll be interesting to see how AR technology continues to shape the industry.
