Introduction to UTM XCITE’s ARtech Program
UTM XCITE organized a two-day program on February twenty second and twenty third, 2019, which included a workshop and hackathon. The program aimed to show 39 participants from UTM unique marketing skills and branding solution tools using Lens Studio, a software developed by Snap Inc., the corporate behind the favored social media platform Snapchat.
Program Objective
The primary objective of this system was to nurture creative minds in UTM in entrepreneurship skills. The workshop focused on teaching the appliance of Augmented Reality (AR) within the industry, helping participants understand the correlation and opportunities that will be leveraged using these skills.
Workshop Details
The workshop was divided into two sessions. The morning session, led by UTM alumni Eswaran Mohan and Renuga Nair, founders of ExAR Technologies, covered Lens Studio training. ExAR Technologies has been recognized because the only Snapchat Official Lens Creator in Asia. The afternoon session, led by Dr. Umar Haiyat, Dr. Adaviah Binti Mas’od, and Dr. Zuraidah Sulaiman, introduced the concept of Business Model Canvas and Value Proposition Canvas.
Hackathon Challenge
The hackathon, which took place the next day, required participants to create a branding and marketing solution for Nescafe UTM to enhance their brand awareness amongst UTM students. The participants were placed in groups and needed to present and exhibit their creations in front of a panel of judges, including Dr. Farhan Mohamed, Mr. Shukry Radzi, and Mr. Chin Chia Yuan.
Winners and Prizes
The winners received money prizes of RM 700, RM 500, and RM 300, respectively, together with special discount cards from Nescafe UTM and a possibility to have their products featured as a part of Nescafe UTM’s marketing tools. The winning teams were Maxfort, Snapcher, and a bunch of first-year students.
Conclusion
The Creativeprenuer: ARtech Program is one in all many initiatives by UTM XCITE to assist the UTM community and students explore opportunities in entrepreneurship and technology. The program goals to equip students with the vital skills to strive forward in a world and entrepreneurial entity. By providing a platform for college students to learn and showcase their creativity, UTM XCITE is fostering a culture of innovation and entrepreneurship amongst its students.
