Introduction to Audi’s New Marketing Campaign

Audi, a renowned automobile manufacturer owned by Volkswagen, has launched an progressive marketing campaign to advertise its recent R8 V10 plus model. The campaign utilizes cutting-edge technology to supply an immersive experience for potential customers.

The Campaign’s Objective

The primary objective of the campaign, titled ‘Evolution On The Outside, Revolution On The Inside’, is to showcase the exceptional performance and progressive features of the R8 V10 plus. To achieve this, Audi has partnered with Bartle Bogle Hegarty to create print and poster ads that allow viewers to access a video of the automobile in motion.

How it Works

Using the Blippar image-recognition app, viewers can scan the ads and access a video of the R8 V10 plus at "full throttle". This unique approach enables Audi to have interaction with its audience in a more interactive and exciting way. The campaign begins with a teaser video posted on Audi’s Facebook page, providing glimpses of the brand new model. The print and poster ads might be rolled out on Friday, 1 March, directing viewers to the complete video.

The Role of Augmented Reality

According to Kristian Dean, national communications manager for Audi UK, the usage of augmented reality (AR) provides "an entire recent world of selling potential". This approach aligns with Audi’s UK positioning, "Vorsprung durch Technik", which emphasizes the brand’s commitment to innovation and technology. Dean stated that the brand new Audi R8 V10 plus pushes boundaries by way of performance and innovation, and subsequently, the corporate wanted to speak with potential customers in a similarly ground-breaking manner.

Current Developments at Audi

Audi is currently recruiting a brand new UK marketing director, following the departure of Dominic Chambers last 12 months. This change is anticipated to bring recent ideas and perspectives to the corporate’s marketing efforts.

Conclusion

In conclusion, Audi’s recent marketing campaign is a testament to the brand’s commitment to innovation and customer engagement. By leveraging augmented reality and interactive technology, Audi provides a novel and immersive experience for potential customers. As the campaign unfolds, it’ll be exciting to see the way it resonates with the audience and contributes to the success of the R8 V10 plus model.