Audible Launches Global AR Campaign with WinDOOH Technology, Transforming Everyday Life into Extraordinary Worlds
Audible, Amazon’s leading audiobook platform, has launched the world’s largest global augmented reality (AR) campaign, leveraging WinDOOH technology to transport listeners to extraordinary worlds through the power of storytelling.
The campaign, part of Audible’s ‘There’s more to imagine when you listen’ global marketing initiative, aims to reach over 60 million people worldwide. This ambitious effort showcases how wearing headphones can spark one’s imagination, immersing them in fantastical universes inspired by popular Audible Originals and exclusive titles.
Utilizing WinDOOH technology, which integrates 4k weatherproof cameras with visual effects and animations, the campaign turns screens into interactive windows displaying AR experiences directly to viewers. This marks the first global use of ‘mass participation AR,’ allowing anyone viewing the screens to experience the augmented reality elements with the naked eye.
James Finn, global head of brand & content marketing at Audible, expressed the transformative power of Audible for listeners, while Tom McKenna, Audible’s global head of media & marketing ops, highlighted the technology’s ability to showcase the diverse worlds brought to life by Audible for customers worldwide.
The creative studio Fold 7, along with DOOH.com and Group M, led the campaign’s production and media buy, creating a visually stunning and immersive experience for viewers. Andrew Phipps Newman, CEO of DOOH.com, explained how the campaign captures the essence of being transported from daily life to fantastical worlds through real-time images and interactive elements.
The ads will be displayed on 12 screens in iconic locations such as Times Square, National Harbor, and Meridian Steps, running for four weeks in the US and Canada and two weeks in the UK. This innovative campaign showcases the power of storytelling and technology to engage audiences and spark their imagination.
