How Augmented and Virtual Reality Can Help Your Small Business
Even before the spread of COVID-19, the virtual/augmented reality market was expected to grow by nearly 79% in 2020. Small business owners should start fascinated about how augmented reality (AR) and virtual reality (VR) may help connect with employees and customers while still honoring social distancing. Beyond taking measures to stop the spread of COVID-19, how can AR and VR improve business operations?
Understanding Augmented and Virtual Reality
Augmented reality (AR) “enhances the true world” by displaying images, text, and data on device displays. An awesome example of augmented reality is Pokémon Go, where the user sees latest information but just isn’t fully immersed in a scene or alternate reality.
Virtual reality (VR), however, is totally immersive. A user puts on a VR headset and enters a brand new “world” where they’re surrounded by virtual objects on a screen. Beyond entertainment purposes, VR could be utilized by surgeons to plan complicated operations or to coach soldiers for combat scenarios.
Augmented Reality for Small Businesses
Augmented reality offers a way for patrons to try products before they buy them. Customers can try on items and preview products virtually, which might result in increased customer satisfaction and reduced returns. AR also provides a method to offer great customer support, as shoppers can scan products and receive quick information related to the product.
AR can be an incredible tool for training employees and dealing efficiently. For instance, AR can overlay instructions as team members work on complicated technical projects. This can result in increased productivity and efficiency, as seen in a test case where a technician used smart glasses to wire a wind turbine 34% faster.
Virtual Reality for Small Businesses
Virtual reality is making virtual meetings more meaningful, allowing for a more personal reference to 3D space. VR can be an incredible option for improving product development, as businesses can design latest products or test out store layouts and ask customers for feedback before fine-tuning and replicating the design in the true world.
Like AR, virtual reality provides a brand new way for businesses to achieve customers who aren’t within the immediate area. Businesses can host events, arrange virtual fitting rooms, or create virtual dining rooms for guests who order delivery, all while honoring social distancing.
Best AR and VR Tools
Facebook’s Spark AR online tool is a user-friendly method to create augmented reality content, with no coding experience required. Shopify’s “AR Quick Look” tool allows merchants to create 3D models of their products. Snapchat and Instagram even have augmented reality features that may encourage customer engagement and boost marketing efforts.
For virtual reality, the Oculus Quest headset is an inexpensive option, starting at $399. Samsung and HTC also make VR headsets. To ensure sanitation, aftermarket faceplate replacements can be found for sharing headsets.
Conclusion
In conclusion, augmented and virtual reality can greatly profit small businesses by improving customer satisfaction, increasing efficiency, and providing latest ways to achieve customers. With the suitable tools and technology, small businesses can stay ahead of the curve and thrive in a rapidly changing world. As Annie Eaton, CEO of Futurus, said, “I feel that VR can be an incredible method to reduce the quantity of travel that is required for business.” By embracing AR and VR, small businesses can create latest opportunities and stay competitive available in the market.
