Introduction to Augmented Reality Advertising
Google has taken promoting to a complete recent level by placing an augmented reality ad within the New York Times. This modern ad is for the fictional Starcourt Mall, a key location in the brand new season of the favored show Stranger Things. The ad was featured in a recent print edition of the newspaper, allowing readers to make use of Google Lens to scan and discover more information.
The Ad’s Retro Appearance
At first glance, the ad appears to be a vintage commercial from the Eighties, mixing in seamlessly with the aesthetic of the time period. However, upon scanning the ad with Google Lens, it transforms into a contemporary commercial for the Starcourt Mall, revealing its true purpose.
How it Works
To experience the augmented reality ad, users must have a smartphone with Google Lens and ARCore capabilities, currently available on Android devices. By scanning the ad, users can unlock a wealth of data in regards to the Starcourt Mall and its connection to the brand new season of Stranger Things.
Google’s Collaboration Efforts
This recent ad is a component of Google’s ongoing collaboration with various institutions, including museums, magazines, and retailers. The company is repeatedly exploring recent ways to integrate augmented reality into on a regular basis experiences, making information more accessible and fascinating for users.
Image Credit
The image of the augmented reality ad is courtesy of Google Lens, showcasing the corporate’s modern approach to promoting and technology.
Conclusion
The Stranger Things augmented reality ad within the New York Times is a main example of how technology might be used to create immersive and interactive experiences. By leveraging Google Lens and ARCore, users can delve deeper into the world of Stranger Things and explore the Starcourt Mall in a singular and fascinating way. As Google continues to push the boundaries of augmented reality, we are able to expect to see more modern applications of this technology in the longer term.
