Sunday, November 2, 2025

Augmented Reality and 3D Technology on the Rise

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Introduction to 3D Technology

The release of Pokémon GO in 2016 marked a big milestone in the usage of location-based 3D technology. The game’s success was unprecedented, with children and adults alike looking for digital monsters of their neighborhoods. But the impact of Pokémon GO went beyond the gaming world, because it accelerated the adoption of 3D technology in various industries.

How 3D Technology Works

At the guts of Pokémon GO and other 3D applications is location technology, which has been used for a long time to arrange, process, and analyze geographic information. This technology enables users to impose 3D digital characters onto physical reality, making a merged world. The key to the success of those applications is reliable location data concerning the built and natural environments.

Enhancing Location Intelligence

Niantic, the corporate behind Pokémon GO, has taken steps to reinforce its location intelligence by acquiring 6D.ai, a cloud AR mapping startup. This acquisition will enable Niantic to process raw geographic data captured by gamers, making a more accurate 3D map of the world. This technology has far-reaching implications, extending beyond entertainment to safety, efficiency, and insight.

Creating an Interactive Real Estate Market

Cushman & Wakefield, a number one business real estate firm, has embraced 3D technology to provide its brokers a competitive edge. The company uses geographic information system (GIS) technology to deliver wealthy, interactive visual experiences, enabling clients to judge cities and properties before and after site visits. With GIS-based location intelligence, clients can access data comparable to constructing information, demographics, and amenities, making it easier to seek out the proper property.

Getting an X-ray View of Utilities

In some industries, the necessity for safety and efficiency has driven the evolution of 3D maps into augmented reality experiences. Utility firms, for instance, are using GIS technology to take care of assets. In Toms River, New Jersey, water utility staff use HoloLens glasses to see 3D digital representations of underground utilities, enabling them to dig safely and complete tasks more efficiently.

Transparency Is Good Business

One of the advantages of location-based 3D applications is collaboration. Whether it’s Pokémon GO players exchanging suggestions or utility staff discussing a repair project, a single 3D version of the reality often elevates conversation and cooperation. Corporate managers and HR decision-makers are also using 3D models to optimize indoor space as staff return from COVID-19 lockdowns.

Real-World Applications

The use of 3D technology is just not limited to the examples mentioned above. In Boston, city planning is now done around a 3D digital map of town, enabling stakeholders to visualise proposed projects, iterate on designs, and analyze impact. This collaborative approach has improved the project review process, enabling town to realize higher outcomes for each town and developers.

Conclusion

The adoption of 3D technology is transforming various industries, from entertainment to real estate and utilities. By providing a reliable foundation for wealthy 3D and AR apps, location data is deepening insight, speeding operations, and enriching collaboration. As more businesses adopt this technology, we are able to expect to see significant improvements in efficiency, safety, and innovation. The way forward for 3D technology is exciting, and its potential to rework the best way we work and interact with the environment is vast.

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