Introduction to Augmented Reality in Home Decor
Augmented reality (AR) has been around for just a few years, however it wasn’t until recently that it began to achieve popularity in the house decor industry. In 2015, Jerome Furniture launched an AR app that allowed customers to see how furniture would look of their homes before making a purchase order. This was a game-changer for the corporate, and it paved the way in which for other businesses to follow suit.
How AR Works in Home Decor
AR combines elements of virtual reality and the physical world to create a novel shopping experience. With AR apps, customers can point their device at a transparent space within the room and see how a bit of furniture or a shade of paint would look in that space. The technology remains to be relatively recent, however it has come a good distance in recent times. Smartphones at the moment are able to handling AR, and it’s becoming increasingly popular in the house decor industry.
The Pandemic’s Impact on AR Adoption
The pandemic has accelerated the adoption of AR technology in the house decor industry. With physical stores closed, firms had to search out recent ways to succeed in customers. Jerome’s, for instance, launched a television business campaign directing customers to their AR app, which resulted in a 30-40% increase in downloads and app usage. The company also introduced FaceTime shopping options, which allowed customers to fulfill with salespeople remotely and make purchases.
New Players within the AR Market
New firms are emerging within the AR market, catering to the growing demand for virtual shopping experiences. Primer, an app that permits users to virtually apply swatches of paint, wallpaper, or tile on their partitions, is one such example. The app works with a curated group of brands and provides a novel shopping experience for purchasers. According to Adam Debreczeni, co-founder of Primer, the app functions as a "virtual showroom" for brands, allowing them to showcase their products to customers remotely.
Benefits of AR in Home Decor
AR apps provide a novel profit to customers, allowing them to gauge how well a bit of furniture or a shade of paint would look in their very own homes. The technology takes out the guesswork that comes with visiting a store and attempting to imagine how something would look in a special space. With AR, customers can see exactly how a product would look of their home, which can assist reduce returns and increase customer satisfaction.
How AR Apps Work
AR apps are relatively easy to make use of, and the educational curve isn’t steep. With Jerome’s app, for instance, customers can point their device at a transparent space within the room and move it around until the image appears. With Primer, customers can point their phone at a wall and add a swatch. Both apps allow customers to reposition the graphics on their screen and move around to view the sample from different angles and distances.
Conclusion
The use of AR technology in the house decor industry is on the rise, and it’s changing the way in which customers shop for furniture and decor. With the pandemic accelerating the adoption of AR, firms at the moment are investing more on this technology to offer customers with a novel and immersive shopping experience. As the technology continues to evolve, we are able to expect to see much more modern applications of AR in the house decor industry. Whether you are a customer trying to furnish your own home or a business trying to stay ahead of the curve, AR is unquestionably value exploring.
