Grand Marnier Launches “Grand Encounter” Campaign with Real-World Experiential Events and AR Activation
Grand Marnier, the iconic alcohol brand, is taking its “Grand Encounter” campaign to the next level with a series of real-world experiential events that are sure to delight consumers. The events, which kicked off in early 2023, feature a unique blend of music, tastings, and an exciting augmented reality (AR) activation.
The “Grand Encounter by Grand Marnier” experience made its debut in New York from Nov. 15-17 and will be heading to Houston for events from Nov. 29-Dec. 1. This 90-minute event promises a mix of entertainment, art, and of course, delicious drinks. Best of all, it’s free for anyone over 21, although a reservation is required to secure your spot.
To take the events to the next level, Grand Marnier has teamed up with augmented reality company Blippar. Through this partnership, attendees will have the opportunity to experience the brand in a whole new way. By using AR technology, guests can view a virtual bottle of Grand Marnier and even sign up for newsletters and more.
Brian Chang, head of U.S. digital marketing at Grand Marnier’s parent company Campari Group, expressed his excitement about the partnership with Blippar. He believes that AR technology can enhance the event experience by blending digital content seamlessly into the real world. This interactive element transforms passive viewers into active participants, creating a more memorable and immersive brand experience.
Blippar, known for its work with top brands like Snickers and Lego, is thrilled to be part of the “Grand Encounter” events. Keith Curtin, chief revenue officer at Blippar, highlighted the success of AR in the spirits category, noting that consumers enjoy socializing and sharing experiences with their favorite brands. The “Grand Encounter” events provide the perfect opportunity to leverage AR technology and add an extra layer of immersion to the festivities.
With music, art, drinks, and cutting-edge AR technology, the “Grand Encounter by Grand Marnier” events are not to be missed. Whether you’re a fan of the brand or simply looking for a unique and engaging experience, be sure to reserve your spot and get ready to immerse yourself in the world of Grand Marnier like never before.
