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Back in August of last yr, I asked for good examples of augmented reality (AR), virtual reality, and mixed reality (MR), all together often known as prolonged reality. Unsurprisingly, I saw loads of examples of the sort my original post complained about: visually stunning but almost entirely useless for anything aside from showing off. Then there have been the augmented-reality glasses, used to recreate a specific workflow that everybody involved eventually agreed was simpler, cheaper, and more practical when done with pen and paper. But there have been also solid use cases, through which real money and time were saved and real advantages accrued. And there have been examples of advances in hardware and software that decrease cost, increase usability, and start to make the previously impractical price a fresh look. Some of those technologies really may be ready for industrial use, today.
My report, “Extended Reality Will Help Manufacturers With More Than Just Training And Remote Assistance,” has just been published. I’ll even be hosting a webinar on March 11: Augmented Reality And Virtual Reality In Industry: Good For More Than Just Training. Please do join when you can. Work is just getting began on a follow-up report, during which I’ll look far more closely on the link between these devices and data generated by the web of things.
One thing quickly became clear as I did this research: Too much attention is paid to wealthy and fully immersive environments. Most of the success, today, is more mundane. It’s often nearly basic virtual reality training and video calls back to base. But when you’re a world organization looking to avoid wasting money and time by not flying staff to your training centers, that could be a big driver.
Barloworld uses AR to assist its service engineers in distant locations across southern Africa and is exploring the potential of video to let customers reveal an issue before engineers visit. In Spain, Allianz saves 6.3 million kilometers of unnecessary travel annually, letting loss adjusters review claims by video link. At Nokia, factory employees learn latest workflows in VR before counting on AR to nudge and remind them as they begin performing the identical tasks on the shop floor.
For so long as smartphones have had cameras, field service engineers have used them to get a second opinion from more experienced colleagues. Now, firms reminiscent of Microsoft, OverIT, and SightCall productize solutions to that very same need in prolonged reality, reducing the common time to resolve issues in Airbus’ A330 assembly line by 60 minutes and improving field service productivity at Enel by over 100%.
But the one biggest inhibitor to widespread adoption of prolonged reality tools is a scarcity of fine data — and too few of the players on this space either recognize the issue or reveal the aptitude to do something about it. Digitized manuals and plans aren’t particularly easy to page through on a pair of smart glasses. Rather than reams of digitized pages, field operatives need contextualized atoms of content directly related to the duty at hand, and these take money and time to create. Similar effort is required to create the 3D models that drive VR and MR use cases. CAD and PLM systems from vendors reminiscent of Dassault, PTC, or Siemens offer one source of information — but these multi-gigabyte models should be simplified to slot in a headset’s limited memory. The computer model must even be ground-truthed to make sure that the designer’s beautiful digital vision actually was built in point of fact.
There’s lots more to explore here, within the report, on the webinar, and on this ongoing strand of research. Forrester clients can schedule an inquiry call to discuss this. Anyone can schedule a briefing.
(Image source: iStock)
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