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Augmented Reality (AR) is the imposing of digitally generated images right into a viewer’s real-world surroundings. Unlike Virtual Reality, which creates a very artificial environment, AR uses the prevailing environment and overlays it with latest information. Augmented reality apps are often written using special 3D programs which permit developers to superimpose animation in the pc program, to an AR “marker” in the true world. It is now popularly getting used by advertisers to create 3D renders of products, corresponding to cars, the inside buildings, and machinery. This provides consumers with a 360-degree product view.
The term ‘Augmented Reality’ was coined by Boeing researcher Thomas Caudell in 1990, to clarify how head-mounted displays of electricians worked through the assembling of complicated wiring. Since then, the technology has been utilized in CAD programs for aircraft assembly, architecture, digital promoting, simulation, translation, military, and various medical procedures.
Tech giant Google, unveiled Google Glass in 2013, propelling AR to a more wearable interface – glasses. It works by projecting on the user’s lens screen while responding to voice commands, overlaying images, videos, and sounds.
Real-World Examples
AR has proven to be very useful across several industries when tied with location-based technology. Investments on this market proceed to grow as several applications, which leverage the ability of AR, are actually available across different sectors. Its use in marketing is especially appealing, as more detailed content be put inside a standard 2D advert with very interactive, engaging results with a high possibility of generating viral campaigns. Other fields utilizing AR with commendable results include:
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Education: Academic publishers are developing applications which embed text, images, videos, and real-world curriculum with classroom lessons.
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Travel: AR has enabled travellers to access real-time information of historical places and tourist sites, by pointing their camera’s viewfinders to specific subjects.
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Translation: Globalization has propelled the event of translation applications to interpret text to different languages corresponding to French, Afrikaans, Spanish and lots of more.
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Locators: With location applications, users can access details about places near their current location together with user reviews.
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Gaming: It is getting used to develop real-time 3D games, through Unity 3D engines.
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Defense: Several governments are actually implementing AR solutions for his or her military. The US military has begun to make use of Google Glass designed for the battlefield. The glasses display virtual icons that are superimposed on a real-world view increasing the soldiers awareness.
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Automotive: Back in 2013, Volkswagen launched an application for the Audi luxury brand which enabled potential customers to experience AR based automobile drives through using graphics, audio, and videos to boost real-world vehicle motions.
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Healthcare: Some optical manufacturers are actually using AR to design smart contact lenses which repel optical radiation that might cause poor sight and eye cancer.
Statistics and Projected Growth
The growth and demand of AR applications and platforms in business, aviation, defense, and other fields is anticipated to be value no less than 56.8 billion dollars by 2020 in line with a brand new research report by Markets and Markets.
The presence of several tech giants corresponding to Google, Qualcomm, and Microsoft within the industry will boost AR growth inside several geographies. This begins with North America, followed by the European market, as a result of growth within the automotive and aerospace sectors. Followed by the Asia Pacific region consequently of the growing industrial and manufacturing sectors, especially in China and Japan.
Industries expected to heavily embrace augmented reality technologies include healthcare, automotive, defense, education, and travel sectors. In fact, high calibre investors are planning to take a position in AR startups. Magic Leap, an enormous AR startup which designs 2D generated imagery, has received over 590 million dollars in investment funding since 2014.
Threats and Barriers to AR
Although AR seems to have huge market potential, there are specific threats which can restrict its mass adoption:
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Lack of public or social awareness of mobile AR
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Lack of profitability for enterprises
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Huge monopolies throughout the AR market
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Limitations in user experience
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Poor marketing and promoting in comparison with VR
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Budget limitations mostly amongst SME’s
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Privacy, security issues, and other concerns
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Poor mobile web connectivity in emerging markets
With the population of smartphones rising, augmented reality is unquestionably here to remain. More and more consumers are carrying phones with AR application capabilities. For so long as augmented reality content stays engaging, and progressive while embracing superior user experience, consumers will gravitate towards AR friendly applications.
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