Introduction to Augmented Reality in News
The New York Times has been on the forefront of progressive storytelling, and their use of augmented reality (AR) is not any exception. In 2018, they published an article that brought the news into readers’ homes in a very recent way. This article will explore how The New York Times used AR to showcase 4 of the perfect Olympians in a singular and interactive way.
What is Augmented Reality?
Augmented reality is a technology that superimposes digital information onto the true world. It uses a tool’s camera to display virtual objects or information within the user’s environment. In the context of reports, AR will be used to create immersive and interactive experiences that engage readers in a way that traditional text and pictures cannot.
The New York Times’ AR Experience
The New York Times’ AR experience, published in 2018, brought 4 Olympic athletes into readers’ homes. Using a smartphone or tablet, readers could view the athletes in 3D, watching them move and perform their sports in stunning detail. The experience was made possible by a team of producers, including Jon Huang, Blacki Migliozzi, David Stolarsky, Ben Wilhelm, and Tom.
The Four Olympians
The 4 Olympians featured within the experience were showcased in a way that highlighted their unique skills and talents. Readers could see them in motion, watching as they performed their sports and learning more about what makes them tick. The experience was not nearly showcasing the athletes’ physical abilities, but in addition about telling their stories and sharing their personalities.
Behind the Scenes
The production of the AR experience was a fancy process that involved a team of experts. From filming the athletes to designing the interactive experience, every detail was rigorously considered to create an immersive and interesting experience for readers. The team used a spread of technologies, including 3D modeling and animation, to bring the athletes to life in a way that felt realistic and interactive.
Conclusion
The New York Times’ use of augmented reality to showcase 4 of the perfect Olympians was a groundbreaking experiment in immersive storytelling. By bringing the news into readers’ homes in a very recent way, The New York Times demonstrated the potential of AR to interact and encourage readers. As technology continues to evolve, it is going to be exciting to see how news organizations like The New York Times use AR to push the boundaries of storytelling and create recent and progressive experiences for readers.
