Introduction to Augmented Reality
Google has recently announced Project Glass, a revolutionary latest product that mixes augmented reality technology with on a regular basis glasses. This modern device will provide users with hands-free access to a wide selection of knowledge, including maps, weather updates, and message notifications, all displayed as a virtual layer on top of their regular vision.
The Future of Advertising
The potential applications of augmented reality technology are vast and varied. In the near future, city streets could grow to be the backdrop for 3D, location-specific promoting. Imagine walking down the road, wearing your augmented reality glasses, and seeing someone wearing a pair of shoes you want. Using image recognition, the glasses could pick up the brand and kind of the shoe and send you to the net store. You could then purchase the shoes just by focusing your eyes on the "add to cart" button. This technology will allow corporations like Google and Facebook to expand the reach and depth of their promoting campaigns.
Building Augmented Reality
At the University of Western Australia, architecture students have been exploring the potential of augmented reality technology of their field. They have been using the technology to construct virtual buildings and models, which will be viewed and interacted with in a highly immersive and realistic way. For example, students created a real-scale model of a 30-meter-tall cathedral, which was "placed" on the university lawn using GPS positioning. This allowed them to walk through and across the constructing, getting an actual feel for the space and its design.
Heritage and Tourism
The rise of augmented reality technology may also change the way in which tourists experience historical and cultural sites. Virtual stories and reenactments could possibly be played out inside historical ruins, bringing the past to life in a highly engaging and interactive way. Imagine visiting the traditional Greek theatre at Taormina, Sicily, and watching an ancient Greek play being enacted in front of you, with the smoking volcano of Mount Etna within the background. The language barrier would now not be an issue, as your eyewear could display subtitles in your language of selection at the underside of your visual view.
Gaming and Entertainment
There can also be a big overlap between 3D gaming technology and the capabilities of augmented reality. With augmented reality eyewear, the sport space would now not be confined to your lounge or mobile device. Instead, the sport space would grow to be an overlay of your immediate environment, with real-world objects becoming a part of the sport world. This technology is already being explored in handheld consoles just like the Playstation Vita, and it’s likely that we’ll see more modern applications of augmented reality in gaming and entertainment in the longer term.
Conclusion
The advent of augmented reality eyewear is an exciting and daunting prospect. This technology has the potential to alter the way in which we communicate, access information, and experience the world around us. While there are still many challenges and uncertainties surrounding the event of augmented reality, it’s clear that this technology will play a serious role in shaping our future. As we glance to the longer term, it’s likely that augmented reality will grow to be an increasingly vital a part of our every day lives, and it’s exciting to take into consideration the chances and opportunities that this technology will bring.
