Introduction to Augmented Reality

A great majority of consumers, 76%, have experienced augmented reality and that might mean 2022 will probably be the 12 months of mobile AR, in response to a Camera IQ report, “The Gateway to the Metaverse: AR Marketing & Consumer Behavior in 2022.”

The report was released on March 10, 2022, and it polled greater than 1,500 U.S. consumers regarding AR experiences and relationship impact with brands deploying the technology.

Key Findings of the Report

The research effort revealed some interesting insights into how consumers interact with augmented reality. Some of the important thing takeaways from the report include:

• AR experiences often go ‘viral’: 78% of consumers say they’re more likely to share a brand’s AR experience with their community, while 53% have already shared AR content on social media.
• AR accelerates the client’s journey: 59% of consumers could be more more likely to purchase a product they’ve seen visualized through AR.
• AR offers several crucial use cases for brands: Among consumers who’ve used AR, product visualizations are essentially the most common experience at 39%.
• Social media “Stories” sets the stage for AR: 91% of consumers claim to make use of Stories, making them an almost universal a part of the social media experience.

Impact of AR on Consumer Behavior

The report also found that AR has a big impact on consumer behavior. For example, 82% of consumers would likely feel positive toward a brand that used AR to teach them about services or products, and 39% went up to now as to say they like when brands use AR over all other forms of content.

Additionally, 72% of consumers say they use Stories multiple times every week, and 44% say they achieve this day by day. This makes Stories an excellent platform for brands to succeed in their target market through AR experiences.

Opportunities for Brands

The report highlights the urgent opportunity for brands to include AR into their existing multichannel strategies. As Allison Ferenci, CEO and cofounder of Camera IQ, said, “If social media platforms are the gateway to the metaverse, then augmented reality is the important thing.”

Brands that decide to wait for an invite to a single entry point into the metaverse are sure to be left behind. Instead, they need to deal with creating engaging AR experiences that resonate with their target market and drive business results.

Conclusion

In conclusion, the report highlights the growing importance of augmented reality on this planet of promoting and consumer behavior. With 76% of consumers having experienced AR, it’s clear that this technology is here to remain.

Brands that embrace AR and create progressive experiences for his or her customers will probably be well-positioned for achievement within the metaverse. As the report shows, AR has the ability to drive engagement, speed up the client’s journey, and construct brand loyalty. It’s time for brands to take notice and begin exploring the chances of AR.