Introduction to YouCam
The journey of YouCam’s photo editing and virtual reality suite of applications has been impressive, establishing itself as the worldwide leader in virtual reality makeup. With over 550 million downloads and collaborations with major beauty brands like Estée Lauder, Yves Saint Laurent, L’Oréal Paris, MAC Cosmetics, and Macy’s, YouCam has made a major impact within the industry.
Success and Partnerships
Last 12 months, YouCam signed a world framework agreement with the L’Oréal Group, allowing the entire Group’s brands to make use of the YouCam Makeup app. This success enabled Perfect Corp, the Taiwanese company that develops the apps, to boost over $25 million in October 2017. The company’s spin-off from Cyberlink, a digital imaging specialist, provided a team of around 100 developers, giving it the means to succeed.
Innovation and Expansion
YouCam and similar platforms have almost overridden proprietary apps developed by brands, imposing an ongoing pace of innovation. After making inroads in skincare, YouCam recently added an extension dedicated to hair coloring to its suite. These platforms are actually becoming essential tools to support multichannel strategies. According to Sylvain Delteil, Director of Business Development at Perfect Corp, "At first, we operated as a mobile platform for consumers, and in a short time, on the request of brands and retailers, we began developing in-store applications. Today, we’re developing ourselves as a service platform dedicated to brands."
Multichannel Marketing Management
YouCam offers a Full Service multichannel marketing management platform, allowing brands to make use of their SKUs as they need. The platform provides a spread of services, including virtual tests on in-store terminals, web sites, or mobiles. Custom-developed services might be added, especially for sales force training. The console aggregates all data collected by the applications on consumer behaviors, including likes, tests done per SKU, and saved and/or shared looks.
Solutions for Brands
The list of solutions available to brands is impressive, including YouCam Makeup, in-store brand makeup and skincare consultation mode, exclusive online consultation mode, webpage consultation mode, beauty live training, live streaming for brands, and in-store barcode try-on. Brands can depend on these tools to check their products in a user-friendly and fun way, train consultants remotely, or educate consumers.
Effective Results
Perfect Corp guarantees effective results, with a study in Japan showing that YouCam Makeup users are 60% more prone to buy makeup products than standard users. For brands, being present on the app increases sales opportunities by 30%. As Sylvain Delteil concludes, "This involves investing a little bit in some human resources, but then the brand has access to a multiservice platform designed from the outset to fulfill all of the needs of a multi-channel strategy."
Conclusion
In conclusion, YouCam’s success story is a testament to the facility of innovation and partnerships in the sweetness industry. With its range of solutions and commitment to multichannel marketing management, Perfect Corp is poised to proceed its growth and help brands achieve effective results. As the sweetness industry continues to evolve, it can be exciting to see how YouCam and similar platforms shape the longer term of virtual reality makeup and beyond.
