Revolutionizing Marketing with Augmented Reality
Augmented reality, or AR, is a fun, interactive technology that marketers have been fast to adapt to assist their businesses. With the flexibility to let users see how products might work or look of their day-to-day life just by utilizing their smartphone or tablet, augmented reality applications have modified the marketing landscape. Now corporations can offer digital product demos and custom experiences that set them other than their competitors.
Real-Life Examples of AR Marketing
Several businesses have successfully used AR to reinforce their marketing campaigns and create a buzz around their products. These examples showcase the creative ways to make use of augmented reality in marketing campaigns.
Snapchat Partnerships
One popular platform used to showcase AR technology is Snapchat. Brands have partnered with Snapchat to create custom filters and lenses that users can play with, making a fun buzz for his or her brand. For instance, Medium shared an article featuring a few of the most effective augmented reality examples of brand name marketing using Snapchat, including Taco Bell lenses and Disneyland geo-filters.
Furniture Brands
Furniture is one other area where AR marketing has been effective. Anthropologie created a custom furniture library that enables users to see furniture pieces of their space and customize them with different colours, fabrics, and styles. This feature is especially useful for interior designers, latest homeowners, decorators, and office planners.
Makeup Industry
The makeup industry has also benefited from AR technology. Companies like MAC Cosmetics have used AR to construct in-store “try-on mirrors” that allow customers to see how their products would look applied without purchasing samples or putting any real products on their skin. L’Oréal’s MakeupGenius app also uses AR to offer users with a virtual makeup application experience, recognizing their facial characteristics to make sure a seamless experience.
Retail and Apparel
AR technology can also be getting used within the retail and apparel industry to reinforce the shopping experience. Converse allows users to try on shoes virtually and share the outcomes with friends on social media. Gap designed an app that creates a virtual mannequin based on the user’s dimensions, allowing them to see how clothes would look on them without having to physically try them on.
Conclusion
There are quite a few ways to make use of augmented reality across industries, and plenty of brands have already experimented with this technology. Whether it’s through Snapchat partnerships, furniture libraries, or virtual try-on features, AR has the potential to revolutionize the marketing landscape. As technology continues to evolve, it would be exciting to see how brands incorporate AR into their marketing strategies to create unique and interesting experiences for his or her customers.
By Marianne Chrisos, a content author and contributing author with experience in publishing, promoting, digital marketing, and content strategy.
