Introduction to Augmented Reality in Real Estate
Let’s face it—it’s tough to overlook a house’s outdated decor or view an empty, cold room and check out to examine the chances of living there. Some home buyers may miss out on finding the proper property just because they aren’t inspired. But what should you could take out a smartphone or tablet and immediately show clients the precise room, but with updated furnishings, swapping out countertop styles and even paint colours to suit their preferences? The home’s possibilities aren’t any longer left to the imagination.
The Future of Home Showings
Some real estate brokerages and technology firms are calling augmented reality the “way forward for home showings.” At the forefront of the trend, luxury broker Sotheby’s International Realty recently debuted a mobile virtual staging augmented reality app—Curate by Sotheby’s International Realty—that permits house hunters and brokers to virtually stage a room with furniture as they’re standing in it by viewing it through a smartphone lens. Buyers can immediately view the room in several furnished perspectives and design styles, from traditional to modern.
How Augmented Reality Works
Most of the excitement lately has been centered on the chances of virtual reality and touring spaces remotely using headsets. But for many who can still get to the space in person, augmented reality could also be a technique to construct a deeper impression of a property. Unlike VR, augmented reality more closely mimics the true world but uses picture overlays that appear when viewing an area in person. Augmented reality is being fused into other applications as well, resembling superimposing navigation directions on a driver’s line of sight or offering up digital image overlays for DIY home repairs.
Benefits of Augmented Reality in Real Estate
Augmented reality could potentially save brokers 1000’s of dollars by now not having to physically stage an area, says John Passerini, vp of interactive marketing at Sotheby’s International Realty. Using AR, a mobile device can offer quick perspectives with a range styles, way over physically staging an area could. Sotheby’s, which also has been on the forefront of conducting home showings using virtual reality headsets, desired to test consumers’ appetite for AR, too.
Available Augmented Reality Apps
There are several augmented reality apps available for real estate, including:
- HomeSpotter: This AR technology allows users to immediately view nearby properties by aiming their smartphone or tablet at a house or condo constructing.
- Magicplan: Create a floorplan inside minutes by capturing a room whilst you walk around it along with your mobile device.
- View in My Room 3D: Houzz’s app allows users to put virtual 3D furnishings or accessories in a room.
- Curate by Sotheby’s International Realty: View a house with different furniture or home styles by taking a look at the space through a smartphone camera.
- Realtor.com®’s Street Peek: Learn more details about homes on the market by just pointing your phone’s camera at it.
- Homesnap’s Walk the Property Lines: Use your phone or tablet to get a real-time, physical view of the property’s boundaries.
- Pandora Reality: An augmented reality developer that creates programs that projects or overlays real estate information on the physical world through a mobile device.
The Future of Augmented Reality
Next up, prepare for AR to affix VR with more experimentation and adoption over the following decade in real estate. A Goldman Sachs report predicts that the virtual reality and augmented reality market in real estate could top $2.6 billion by 2025. Consumers may already be prepared to embrace it too: Of 2,000 consumers recently surveyed by Bank of America, 36 percent of respondents said they might be comfortable attending an open house using virtual or augmented reality.
Conclusion
Augmented reality is revolutionizing the true estate industry by allowing buyers to visualise properties in a more interactive and immersive way. With the assistance of AR apps, buyers can see how a property would look with different furniture, decor, and styles, making it easier for them to make a choice. As the technology continues to evolve, we will expect to see more modern applications of AR in real estate, making the house buying process more efficient and enjoyable for everybody involved.
