The Rise of Augmented Reality Virtual Events
The COVID-19 pandemic has had a big impact on various industries, with the events industry being considered one of the toughest hit. Conferences, expos, and brand-specific events have all been cancelled, leaving many firms scrambling to seek out other ways to attach with their audiences. However, this has also led to the rise of Augmented Reality (AR) virtual events, that are revolutionizing the best way we experience events from the comfort of our own homes.
How AR Virtual Events Work
Using Web-based Augmented Reality, brands can launch virtual events that will be accessed via a smartphone device without the necessity to download an app. Users can simply access the experience URL and be taken to the live AR event. This technology allows users to interact with 3D environments, watch videos, and even take part in virtual activities, all from the comfort of their very own homes.
Real-Life Examples of AR Virtual Events
Several brands have already successfully launched AR virtual events, showcasing the potential of this technology. Two notable examples are the Pot Noodle Virtual Careers Fair and the Dell Technologies Immersive Portal.
Pot Noodle Virtual Careers Fair
The Pot Noodle Virtual Careers Fair was a groundbreaking event that allowed users to explore a virtual careers fair from their very own homes. The event featured 3D booths from various graduate employers, including GradBay, VitaCoco, and FruitLab. Users could walk across the virtual environment, watch brand explainer videos, and even apply for graduate roles. The event also featured an animated DJ booth with music and other interactive elements, making it a fun and interesting experience for users.
Dell Technologies Immersive Portal
The Dell Technologies Immersive Portal was one other impressive example of an AR virtual event. The event provided a 360-degree cinema experience that allowed users to step right into a virtual portal and consider an immersive video. The experience was dropped at life by Web AR development agency Aircards, in partnership with CXO Strategies (Dubai). This event demonstrated the potential of AR to create immersive and interesting experiences that will be accessed from anywhere.
The Future of Events
The COVID-19 pandemic has accelerated the adoption of AR virtual events, and it’s likely that this trend will proceed even after the pandemic is over. With the flexibility to achieve a wider audience and supply a more immersive experience, AR virtual events are set to revolutionize the best way we connect with one another and with brands.
Conclusion
The rise of AR virtual events is an exciting development that has the potential to remodel the events industry. With the flexibility to offer immersive and interesting experiences from the comfort of our own homes, AR virtual events are set to change into a serious a part of the events landscape. As technology continues to evolve, we will expect to see much more modern and interactive AR virtual events that push the boundaries of what is feasible. Whether you are a brand seeking to connect along with your audience or a person on the lookout for recent and exciting experiences, AR virtual events are definitely value exploring.
