Introduction to Augmented Reality in Marketing
The marketing industry has been revolutionized by means of Augmented Reality (AR) lately. AR has been successfully utilized in various sectors, including gaming, automobiles, and food presentation, to satisfy potential customers and gain more business. Businesses are leveraging AR to lure in customers and cut costs on sales training.
How AR is Being Used in Different Industries
2020 has been a yr of change for several industries, mostly for marketing and e-commerce. Shopify, certainly one of the biggest e-commerce players, now allows its users to upload 3D models on Shopify web sites. Instagram and Snapchat have made running AR ads extremely easy with the assistance of Facebook Augmented Reality Ads Manager and Snapchat Lens Studio. Amazon US and Flipkart India have also allowed users to upload 3D models on Amazon and Flipkart. Additionally, Google can also be constructing AR Maps for the long run.
The Future of AR in Industries
According to peAR Technologies Co-founder Dharmin Vora, AR will change all of the industries in the approaching decade, especially Industrial Employee Training, Digital Marketing, Gaming, Automobile, F&B, and e-commerce. With top-quality AR software available out there, any business can ‘augment’ their product’s presentation. AR gives businesses the prospect to present the perfect face of their product, informing customers about particular features without missing any information.
The Rise of 3D and Augmented Reality Menus
A sector that’s able to provide customers a really wondrous and informative service through AR is 3D food presentation. peAR Technologies launched a 3D and Augmented Reality-driven food and beverage app and has been having fun with the ride. Vora says they’ve seen an amazing response from each users and restaurants and try their best to manage up with the demand. As of today, they have already got about 150 restaurants on their waiting list. Moreover, COVID has boosted their technology adoption not less than by five years, way faster than they anticipated.
Expansion and Response
The startup has trained its algorithm on their proprietary dataset of over 10 lakh images and have launched Mobile to 3D, where now any restaurant could make a 3D AR model of their dish by clicking a small video via the Mobile to 3D app. Currently, the startup is expanding into Delhi and Mumbai and has received an outstanding response. Seeing such an increased demand from users and restaurants keeps them motivated in achieving their goal of fixing the world from 2D to 3D.
Building a ‘Real-World Metaverse’
Businesses are starting to hunt Augmented Reality capabilities to construct ads for his or her products like never before. Thus, software for a similar is entering the market. AR company Niantic opened its Lightship Augmented Reality Developer Kit (ARDK) to developers that can make creating Augmented Reality experiences more accessible. The kit will present several tools utilized in Niantic’s games, corresponding to Pokémon GO and Pikmin Bloom, allowing developers to create games using real-time mapping and multiplayer sharing features.
Transforming Humanity’s Relationship with Technology
At Niantic, they consider humans are the happiest when their virtual world leads them to a physical one. Transforming humanity’s relationship with technology by merging the physical and virtual worlds would require the ideas and perspectives of as many individuals as possible. That’s why they’re so excited to open the vault of technology that powers their very own games, so developers, creators, and types globally can construct inclusive experiences that push the boundaries of what’s possible in AR.
Rising Conversion Rates with Augmented Reality Tech
A sector that is really leveraging AR in promoting products is the automotive industry. There’s nothing like trying out a brand new model of automotive or motorbike from every angle. As per a McKinsey & Co. study, lower than 50% of shoppers consider salespeople can provide all the knowledge they need while purchasing a vehicle. More than 80% of shoppers are, in truth, already using online sources through the consideration phase, where they’re deciding on the vehicle.
Improving Customer Engagement
Recently, PTC, a NASDAQ-listed, US-based software company, did an Augmented Reality project for TVS Motors‘ premium two-wheeler range, APACHE (310 RR and 200 4V). TVS Motor wanted to provide their consumers an experience of their premium bike range, TVS Apache RR310 and TVS APACHE RTR 200 4V, reasonably than a sales-driven push. With the pandemic, they felt this was the correct time to go one up on Augmented Reality. They used Vuforia, an Augmented Reality tool, for creating powerful, photo-realistic Augmented Reality experiences.
Reducing Sales Fatigue
The application has helped the salespeople in major ways. First of all, it has helped with reducing sales fatigue. If a salesman is making 4 sales a day, by the fourth customer, they might be drained and potentially not capable of remember each feature. This way, there was less burden on the salesperson, making it easier for them to be energetic and engaged throughout the method. The AR offering has not only created latest experiences for the potential customers comparing the bikes, but in addition enabled TVS with incorporating live demos on Facebook live to launch their latest products, the response for which has been extremely positive.
Conclusion
In conclusion, Augmented Reality is revolutionizing the marketing industry by providing businesses with a brand new approach to present their services and products. With using AR, businesses can create immersive and interactive experiences for his or her customers, increasing engagement and conversion rates. As the technology continues to evolve, we will expect to see much more progressive applications of AR in various industries. Whether it’s 3D food presentation, automotive, or gaming, AR is changing the best way businesses interact with their customers and providing a competitive edge out there. As peAR Technologies Co-founder Dharmin Vora says, "We consider Augmented Reality will change all of the industries on this coming decade." With its vast potential and increasing adoption, AR is certainly a technology to look at out for in the long run.
