Introduction to Augmented Reality
Mobile devices have given consumers easy access to the Internet, revolutionizing the way in which we interact with information. However, the subsequent big user experience revolution is concentrated on cameras. Smartphones provide a window into the data world, but accessing it might probably be cumbersome. With augmented reality, the user experience is transformed into "seeing is interacting."
What is Aurasma?
Aurasma is a mobile app product and development suite that enables marketing departments so as to add their very own augmented reality "Auras" to items, logos, advertisements, or anything that may be clearly discerned by a camera. This technology enables marketers to create interactive and fascinating experiences for consumers.
How Does Aurasma Work?
To create an augmented reality experience, someone must make what’s called an "Aura." This is the hook that the Aurasma app will use to trigger the augmented reality experience. An Aura may be attached to anything unique enough for a smartphone camera to acknowledge when it’s pointed at it. For example, a painting of Scottish poet Robert Burns may be used as a trigger. Once the trigger is about, content may be placed "in scene" in relation to the trigger, reminiscent of overlaying text, transparent graphics, or perhaps a video.
The Power of Augmented Reality
The essence of augmented reality is using the smartphone’s camera to permit the overlay of additional information on top of what is seen by the eyes. Aurasma offers a standalone app in addition to a full-fledged SDK, allowing developers to embed the complete system inside one other app. This means developers can produce apps that may benefit from augmented reality overlays, reminiscent of a museum app that gives extra details about exhibits.
Augmented Reality and Customer Engagement
Annie Weinberger, Vice President & General Manager at Aurasma, sees augmented reality as the subsequent modern engagement technique that marketers will wish to arrange. Current media is basically static and unaware of the people viewing it, requiring viewers to recollect web pages or brands to get more information. Augmented reality marketing, alternatively, delivers a living experience from a mobile app that may construct context and engagement.
Real-World Examples
Companies like Office Depot and AMC theaters have seen significant increases in conversions and click-through rates using Aurasma’s augmented reality technology. For example, Office Depot used Aurasma in-store and on their catalogs and advertisements, leading to a 150% increase in conversions. AMC theaters used it for his or her movie posters, allowing people to look at trailers within the lobby and buy tickets, leading to a 75% click-through rate.
The Future of Augmented Reality
Weinberger believes that the subsequent generation will demand that augmented reality is a component of how their cell phones work. With more powerful mobile devices and ubiquitous cameras, the choices for augmented reality have grow to be easier and more fluid. Aurasma’s approach is easy, direct, and quickly implemented by developers and marketing departments.
Conclusion
In conclusion, augmented reality is transforming the way in which we interact with information and one another. With Aurasma’s technology, marketers can create interactive and fascinating experiences for consumers, increasing conversions and click-through rates. As the technology continues to evolve, it’s likely that we’ll see much more modern applications of augmented reality in the long run. By embracing this technology, businesses can stay ahead of the curve and supply their customers with unique and immersive experiences.
