Introduction to the Future of Music
In 2016, the music industry saw a growth in revenue for the primary time in almost twenty years, because of services like Apple Music and Spotify. However, to actually "save" the industry, we’d like to supply listeners engaging, emotional experiences through digital technology. This is where augmented reality (AR) is available in, providing a brand new approach to connect with audiences and create meaningful experiences.
The Power of Experiences
We’ve all heard that millennials prefer to spend their money on experiences quite than physical objects. In fact, a Harris study found that 78% of millennials would quite put their money into experiences and events, and 72% wish to increase the quantity they spend on experiences in the approaching yr. But what makes an experience truly priceless? It’s not nearly creating memories and taking selfies; it’s about making a real reference to the audience.
Lessons from the Film Industry
The film industry provides a useful example of the importance of making meaningful experiences. The rise of 3D technology was imagined to bring people back to theaters, but despite increased revenues for blockbusters, 2016 was the worst yr for ticket sales because the Twenties. The problem is that the experience of watching a 3D movie is transactional, not transformational. The novelty of 3D is wearing off, and individuals are not willing to pay inflated prices for a experience that does not deliver.
The Potential of Augmented Reality
AR has the potential to revolutionize the music industry. It allows us to overlay digital information onto the physical world, making a latest sort of experience that’s each engaging and emotional. Apple CEO Tim Cook has described AR as having as much potential because the iPhone, and firms like Pokémon Go and Snapchat are already using AR to create latest and modern experiences.
Four Ways AR Can Change the Music Industry
There are some ways that AR may be used to vary the music industry. Here are 4 examples:
- Music Videos: AR may be used to create latest and modern music videos that bring the viewer into the experience. Imagine with the ability to see the artist performing the song directly in front of you, or with the ability to interact with the video in a brand new and modern way.
- Music Marketing: AR may be used to create latest and modern marketing campaigns that engage the audience and create an actual connection. For example, a restaurant in New York City increased business by 75% by utilizing Pokémon Go to draw customers.
- Music Education: AR may be used to create latest and modern ways to show people about music. For example, a Japanese company has created a hologram that may teach people to play the piano.
- Music Experiences: AR may be used to create latest and modern experiences for concert-goers. Imagine with the ability to see lyrics flying through the air, or with the ability to feel such as you’re inside your favorite music video while the artist is singing live.
Conclusion
Ultimately, nobody technology can "save" the music industry. However, AR has the potential to turn out to be the brand new reality for the industry. By leveraging AR technology, we will create experiences that give audiences what they need, quite than simply what labels have to sell more records. AR just isn’t going to be a one-hit wonder; it has the potential to fundamentally transform the best way fans connect with artists. As a tech entrepreneur and digital music marketer, I consider that AR is the longer term of the music industry, and it is time for us to start out understanding use it to create latest and modern experiences.
