Introduction to Augmented Reality
Augmented reality (AR) is a technology that permits users to see the actual world overlaid with digital data. The global AR market is predicted to grow significantly, with revenue projected to exceed $87 billion by 2030, up from nearly $30 billion in 2024 at a compound annual growth rate (CAGR) of 20%.
Market Overview
Software makes up the most important a part of the AR market, with smartphones being the first devices used to access AR applications today. However, tech giants like Meta and Samsung Electronics are leading in developing AR smart glasses and headsets that promise more realistic, immersive experiences. The AR headset segment is struggling on account of high costs, an absence of content, and ponderous designs, but it surely has the potential to supply powerful performance and immersive experiences, especially for enterprise training and distant collaboration.
Key Highlights
- The AR headset segment has limitations, but its potential is compelling, especially for enterprise and consumer applications.
- China dominates the AR market, because of strong local ecosystems and government support, with firms like Rokid and Xreal being major design innovators.
Report Scope
This report provides an outline of the augmented reality theme, including:
- Key trends impacting growth over the following 12 to 24 months, split into 4 categories: technology trends, macroeconomic trends, regulatory trends, and media trends.
- Comprehensive industry evaluation, including forecasts for augmented reality revenues to 2030, split by end-user and platform.
- A timeline highlighting milestones in the event of augmented reality.
- An in depth value chain comprising five segments: semiconductors, components, devices, platforms, and applications and content.
Reasons to Buy
The report is important for anyone seeking to understand the AR market, including market forecasts to 2030 and profiles of leading firms. AR continues to be developing as a technology but is starting to maneuver into the mainstream, with leading tech firms constructing sustainable AR ecosystems.
Key Topics Covered
- Executive Summary
- Players
- Technology Briefing
- Trends
- Industry Analysis
- Value Chain
- Companies
- Sector Scorecards
- Glossary
- Further Reading
- Thematic Research Methodology
Companies Featured
The report features over 200 firms, including 3D Systems, 7invensun Technology, AAC Technologies, ABB, AccuVein, Adobe, AEye, AI21 Labs, Airbus, Akamai, Alibaba, Alphabet (Google), Altair, Alteryx, Amazon, Ambarella, AMD, Analog Devices, Anduril Industries, Anthropic, ANYbotics, AppFigures, Apple, Apprentice, AR.js, Arm, Arspectra, ARtillery Intelligence, ArViCom, Aryzon, Asus, Atheer, Augmedics, Aurora, Autodesk, Avathon, Avegant, Babylon.js, BAE Systems, Baidu, BaishanCloud, Bandai Namco, Banuba, Basler, BBC, Beijing Academy of Artificial Intelligence (Wu Dao), BigBear.ai, BigML, Bitmax (Maxst), Blippar, Blu Wireless, Boeing, Bosch, Bose, Brain Corp, Brainlab, Brandenburg Labs, Broadcom, Budweiser, Bunny.net, Burger King, BYD, ByteDance, C3.ai, Cadence, Calm, Canvas, Capcom, Carl Zeiss, CBAK Energy Technology, ChangXin Memory Technologies, Charlotte Tilbury, China Mobile, ChinaCache, Chukong Technologies, Cirrus Logic, Cisco, Clarifai, Cloudera, Cloudflare, Cognex, Colopl, Comcast, Contextual AI, Dassault Systemes, Databricks, Datarobot, DeepAR, DeepSeek, Desay Battery, Devar Entertainment, DigiLens, Dior, Dolby Labs, Dynapack, eBay, Elbit Systems, Elyland, EON Reality, Epic Games, Ericsson, Esri, Estee Lauder, European Space Agency, Eyelights, Eyeware, F5, Facewatch, Fastly, Festo, Fetch Robotics, Flam, Fox Corp (Fox Sports), Fresnel Technologies, Gcore, Geenee AR, Genius Electronic Optical, Glartek, GM (Cruise), Godot, Goertek, Gravity Jack, Groove Jones, H2O.ai, Hahn Group (Rethink Robotics), Halio, Harrods, Hawk-Eye Innovations, Help Lightning, Himax, Hive, Honeywell, HTC, Huawei, Hugging Face, Hyundai, IBM, iFlytek, Ikea, Illumix, ImmersiveTouch, Industrial Light & Magic, Infineon, Inflection AI, Inmo, Intel, Intellectsoft, Iristick, iRobot, J.Crew, Jade Bird Display, Jadu AR, Jarvish, Jasper Art, JD.com, jsDelivr, Keras, Kernel, KeyCDN, Keyence, Khronos Group, Kinicho, Kioxia, Kopin, L’Oreal, Largan Precision, Leica, Lenovo, Lens Technology, LetinAR, LG Corp, Librestream, Lockheed Martin, Louis Vuitton, Lowe’s, Lumus, Magic Leap, MakeML, Malfy Gin, Mantis Vision, MathWorks, Maybelline New York, McDonald’s, MediaTek, Medivis, Medtronic, Megvii (Face++), Merative, Meta, Micron, Microoled, Microsoft, Midea (KUKA), Midjourney, Mimi (3D Sound Labs), Mindmaze, MLB, Mobileye, Mojo Vision, Murata Manufacturing, Nanya Tech, Nauto, NBA, NetEase, Netflix, Neuralia, Neuralink, Neuroelectrics, Nexon, Niantic Spatial, NightCafe, Nike, Nintendo, NNTC, Nokia, Northrop Grumman, Nvidia, NXP Semiconductors, Olympus, Omnitron Sensors, OnePlus, OnSemi, OpenAI, OpenNN, Oppo, OQmented, Oracle, Orbbec, Osmo.ai, OverIT, Panasonic, Paramount Skydance, PBS, PepsiCo, Perfect Corp, PGA, Pinterest, Pizza Hut, Plain Concepts (Evergine), Play For Dream, PlayCanvas, PMD Technologies, Pony.ai, Prophesee, Proximie, PTC, Pupil Labs, Qorvo, Qualcomm, RealSense, RealWear, Red Bull GmbH, Red Six Aerospace, Renesas, Resolution Games, Revolut, Rivet Industries, Rockwell Automation, Rokid, RTX, Samsung Electronics, Saphlux, SAS, Savvy Games Group (Scopely), Schneider Electric, ScopeAR, SeeYA Technology, Sega Sammy, Seiko Epson, Sennheiser, Sensata Technologies, SenseTime, SentiAR, Sephora, Sharp (Dynabook), Sherpa.ai, Shopify, Siemens, Sighthound, SK Hynix, Skyworks, Smart Eye, Snap, Sony, SoundHound, Square Enix, Stability.ai, StayinFront (Augment), STMicroelectronics, Sunny Optical Technology, Surgical Theatre, Swave Photonics, Synopsys, Taqtile, Target, TCL Technology, TDK, teamLAB, TeamViewer, Tecnotree, Telegram, Tencent, Teradyne, Tesla, Texas Instruments, The Home Depot, The Walt Disney Company, ThirdEye Gen, Tilt Five, T-Mobile, Tobii, Toshiba, Toyota, Trace, Transsion, TSMC, Ubisoft, Unisoc Technologies, Unity Technologies, Universal Display, Universal Pictures, USound, Varjo, Verizon, ViewAR, Viewpointsystem, Visionstar (EasyAR), Visometry, Viture, VividQ, Vivo, Vizrt, Volvo, Vuzix, Walmart, Warner Bros. Discovery, Wayfair, WayRay, Web-AR.Studio, Western Digital, Wideum, Will Semiconductor (OmniVision), Wolfram, World Wide Web Consortium (Semantic Web), WPP Media, X (Grok), Xiaomi, Xreal, XRHealth, Yangtze Memory Technologies, Young Optics, Zappar, Zero Destiny, Zoom.
Conclusion
In conclusion, the augmented reality market is predicted to experience significant growth in the approaching years, driven by the increasing adoption of AR technology in various industries. The report provides a comprehensive overview of the AR market, including key trends, industry evaluation, and company profiles. It is a vital resource for anyone seeking to understand the AR market and its potential applications. With the growing demand for AR technology, firms are investing heavily in developing AR solutions, and the market is predicted to proceed to grow in the longer term.
