Introduction to AR&Co
The team at AR&Co is working hard to achieve a brand new milestone in augmented reality applications. They consider that this technology will turn into more prevalent over the approaching years. According to Michael Budi, CEO of AR&Co, "From the establishment of AR&Co, now we have seen the long run as lying on this direction, and someone needs to begin breaking the norm. We need to make people able to adapt to this technology because it becomes an element of their lifestyle."
The Vision of AR&Co
The company’s vision is to not only turn into the most important and most notable player in Asia but additionally the important thing figure in transforming humanity. AR&Co entered the marketplace in 2009, with augmented reality as a part of its initial specialization. "In Indonesia, we will be considered a pioneer within the industry," says Budi. The company has worked on over 300 augmented reality projects since 2009, with greater than 250 brands as clients, including Caltex, Cartoon Network, Disney, Nestlé, and Garuda Indonesia.
The Effect of Augmented Reality on Businesses
Peter Shearer Setiawan, the Managing Director of AR&Co, explains how augmenting the true world with virtual objects in real-time can reinforce branding initiatives and increase marketability. "The way augmented reality works basically is by recognizing a design or shape, akin to a print ad, with a view to trigger a virtual object that appears on top of it," he says. Setiawan believes that the potential for the business to expand is tremendous, with the market share of augmented reality expected to grow from 0.1 percent to at least one percent in the approaching five years.
Beyond Augmented Reality
AR&Co has began to work with other technologies beyond augmented reality, including automation, robotics, and neuro-control mechanics. Senja Lazuardy, AR&Co’s Head of IT, says, "We don’t need to be seen simply as a developer, but additionally a content creator. This differentiates us from among the competitors." The company has developed creative augmented reality solutions, including 4D effects and controlling game applications through neuro-sensing devices.
Preparing for the Future
Nobody can imagine what will likely be next for augmented reality. The rise of wearable technology, akin to Google Glass, smart watches, and Oculus Rift, is giving us latest ways to access information and interact with our surroundings. Jeffrey Budiman, Chief Innovation Officer of AR&Co, says, "Like Albert Einstein said, ‘Imagination is more essential than knowledge’. R&D is about questioning all the pieces around us, rejecting it and finding latest directions through technology."
The Global Marketplace
AR&Co has proven itself in the worldwide marketplace, with clients from various parts of the world. The company has sent its team to key cities akin to Hanoi, Yangon, Singapore, Kuala Lumpur, and Hong Kong, amongst many others. AR&Co has an office in Barcelona to serve the encircling market and has exhibited its portfolio at quite a few events, including the Frankfurt International Book Fair and IAAPA Attraction Expo.
Conclusion
In conclusion, AR&Co is a pioneering company in the sector of augmented reality, with a vision to remodel humanity through technology. With its revolutionary solutions and commitment to R&D, the corporate is well-positioned to shape the long run of augmented reality and beyond. As Michael Budi says, "It is all about preparing a future platform for humanity through technology." With its global reach and repute, AR&Co is ready to make a big impact on the planet of technology and beyond.
