Introduction to Augmented and Virtual Reality
Wendy Gonzalez is the CEO of Sama, the provider of accurate data for ambitious AI.
Recent Innovations in AR/VR
Recent innovations have made it possible for on a regular basis people to exist in multiple different realities, mediums, and forms. As a result, it’s only natural that the technologies of tomorrow will help bridge the gaps created between these physical and virtual spaces. Enter augmented and virtual reality (AR/VR).
Growth of the AR/VR Industry
Recognizing the space’s growing potential, investors have accelerated their interest within the AR/VR industry, even amid a world pandemic and subsequent economic uncertainty. Thanks to this interest, researchers predict that the industry will grow by greater than $125 billion by 2024.
Beyond Gaming: AR/VR in Various Industries
Often related to gaming, AR/VR has the potential to revolutionize operations across industries. During the Covid-19 pandemic, specifically, we’ve witnessed businesses and organizations world wide harness AI to deliver home-bound residents a wide range of recent experiences.
Travel and Tourism
When national lockdowns and restrictions pushed us all into our homes last 12 months, the one respite from our own space was a fast trip to the food market, neighborhood walk, or visit to the doctor’s office. Despite these inhibiting circumstances, AR/VR technology has enabled people world wide to experience recent countries, cities, museums, and restaurants from the comfort of their very own homes. For businesses and organizations, AR/VR has allowed them to deliver unique consumers’ experiences. Notable locales reminiscent of the Louvre Museum in France, Giant’s Causeway in Northern Ireland, and Bryce Canyon within the U.S. have launched immersive virtual tours.
Retail and Shopping
Pre-pandemic, retailers were already finding ways to integrate technology into their in-store experiences. Now, nevertheless, after a 12 months of accelerated e-commerce growth, digitization is an important a part of achieving success throughout the industry. Reflecting this shift toward hybrid shopping experiences, retailers have bolstered AR/VR tools to deliver consumers recent ways to buy mid-pandemic. These include Ulta’s GLAMlab, which enables shoppers to virtually try on makeup from anywhere.
Medicine and Healthcare
I’ve written previously in regards to the essential and growing role AI technologies may have in the longer term of medication and healthcare. I predict AR/VR may even be critical to the industry’s advancements long-term. We’ve already begun to see entrepreneurs harness the ability of AR/VR to bring life-saving tools and solutions to medicine and healthcare, particularly inside medical education.
Implementing AR/VR in Your Business
Once a foreign and futuristic-sounding technology limited to the realm of gaming and entertainment, AR/VR is now being harnessed across industries to not only improve business performance but create a positive social impact. This, nevertheless, doesn’t suggest it’s without its challenges. High-quality data and AI are required to create efficient AR/VR outcomes. And in accordance with McKinsey Global Institute, 1 out of three use cases for retraining AI systems require a model refresh not less than monthly, and sometimes every day.
Conclusion
As vaccination rates improve, persons are returning to travel, but I consider AR/VR experiences like these are here to remain. In addition to its convenience, virtual tourism offers travelers a more sustainable, inexpensive, and time-sensitive alternative to traditional travel and is redefining what it means to explore. With the potential to remodel industries reminiscent of travel, retail, and healthcare, AR/VR is an exciting technology that companies and individuals should pay attention to. As industry leaders, it’s essential to create plans and methods to make sure AR/VR tech is integrated effectively for a mixed-reality future. What AR/VR application are you most excited to check out in your company?
