Introduction to Innovative Technology
The forward-thinking team at Wana Brands has collaborated with August Allen to launch an revolutionary AR experience for his or her latest product line, leveraging the facility and accessibility of Web-Based Augmented Reality (WebAR). This technology allows consumers to interact with the brand new Live Rosin gummy flavors in a singular and immersive way.
How it Works
By scanning the QR code on the packaging, consumers are presented with immersive 3D animations that enable them to pick and interact with the brand new flavors, including Watermelon Slushy, Tropical Smoothie, Citrus Sorbet, and Berry Gelato. This experience is compatible with each iOS and Android devices, making it accessible to a wide selection of users. Simply holding their smartphones as much as scan the QR code prompts the experience, presenting the audience with a surreal user experience that promotes Wana’s latest solventless extracted live rosin line.
Interactive Features
The daring, detailed, and colourful 3D animations surround the user with fun and interactive educational content to drive engagement. Some of the interactive features include:
- A 360 view of 3D gummies floating around that participants can pop to listen to unique, playful sounds
- A terpene wheel that takes users to individual immersive flavor experiences
These features make the experience engaging and entertaining, while also providing users with useful information concerning the products.
Additional Features and Analytics
In addition to the 3D interactive content, the experience also features key call-to-actions to share the experience, view product batch details, or watch the YouTube video. August Allen has also integrated Google analytics into this experience, including in-depth user engagement and geo-location analytics. This allows Wana to directly access key engagement metrics corresponding to the variety of users, quantity of views, average time-in-experience, and click-through rates.
About August Allen
August Allen is a full-service marketing agency with an in depth background in developing augmented reality campaigns and experiences. They have developed this impressive first-of-its-kind on-cannabis packaging Web-based Augmented reality experience for Wana Brands.
Try it Out
To experience it for yourself, visit https://augustallen.com/wana-ar (best viewed on a mobile device).
Conclusion
The collaboration between Wana Brands and August Allen has resulted in a singular and revolutionary AR experience that sets a brand new standard for the cannabis industry. With its interactive features, immersive 3D animations, and useful analytics, this experience is certain to interact and educate users about Wana’s latest product line. As technology continues to evolve, it would be exciting to see how corporations like Wana Brands and August Allen push the boundaries of what is feasible with Web-Based Augmented Reality.
