Celebrating National Avocado Day with a Twist
Introduction to AvoLotto
To rejoice National Avocado Day, Chipotle Mexican Grill has introduced a novel augmented reality (AR) experience on Snapchat called the ‘AvoLotto Lens.’ This interactive lens is a results of a partnership with Snapchat and allows users to have interaction with avocados in a fun and progressive way.
How AvoLotto Works
By scanning real avocados between July 28 and July 30, users can take part in the ‘AvoLotto Sweepstakes.’ This involves using the AvoLotto Lens to scan avocados of their day by day environments, which enters them right into a probability to win free guacamole for a whole 12 months. The campaign is exciting, with 1,000 winners being randomly chosen every day throughout its duration.
The Purpose Behind AvoLotto
This initiative is just not nearly making a gift of prizes; it is also about encouraging consumer engagement through playful exploration. By leveraging immersive technology and social media integration, Chipotle goals to strengthen its reference to younger, tech-savvy audiences. The brand is understood for its commitment to digital innovation, and the AvoLotto campaign is a testament to this commitment.
The Impact of AvoLotto
The AvoLotto campaign effectively blends creativity, technology, and brand loyalty. It reinforces Chipotle’s commitment to interactive marketing while highlighting the recognition of avocados in its menu offerings. This approach not only engages existing customers but in addition attracts latest ones who’re drawn to progressive and interactive experiences.
Conclusion
In conclusion, the AvoLotto campaign by Chipotle Mexican Grill is a novel and interesting method to rejoice National Avocado Day. By combining augmented reality, social media, and a fun contest, Chipotle is in a position to connect with its audience in a meaningful way. The campaign showcases the brand’s dedication to innovation and customer engagement, making it a standout within the fast-food industry. With its creative approach, Chipotle is certain to thrill each avocado lovers and tech enthusiasts alike.
