Get Ready for the Barbie Movie with Snapchat’s Augmented Reality Campaign

Introduction to the Campaign

To promote the highly anticipated Barbie movie, premiering on July 21, Warner Bros. Discovery and Snapchat have joined forces to launch an progressive augmented reality (AR) campaign. This campaign is designed to bring the magic of the movie to life, allowing fans to have interaction with the film in a totally latest and exciting way.

Virtual Try-On Experience

Unleash Your Inner Barbie

The Barbie AR lens is a key component of the campaign, enabling users to virtually try on costumes inspired by the film. With multiple options available, fans can see themselves wearing the identical stylish outfits as stars Margot Robbie and Ryan Gosling. This feature allows users to immerse themselves on the earth of Barbie, experimenting with different looks and sharing their favorite try-ons with friends.

Worldwide Landmarker Experiences

Transforming Landmarks with Barbie’s Style

In addition to the virtual try-on experience, the campaign will utilize Snapchat’s Landmarkers technology to rework real-world landmarks in AR. By overlaying Barbie’s signature pink and pastel colours onto iconic locations worldwide, the campaign goals to create a world phenomenon that celebrates the movie’s release. This technology allows firms to create AR experiences which can be specific to certain geographical areas, making the campaign a novel and interactive experience for fans world wide.

Conclusion

The collaboration between Warner Bros. Discovery and Snapchat to advertise the Barbie movie through an AR campaign is a groundbreaking approach to movie marketing. By leveraging the facility of augmented reality, the campaign offers fans an immersive and fascinating experience that goes beyond traditional promotional methods. With its virtual try-on feature and worldwide Landmarker experiences, this campaign is ready to captivate audiences and generate buzz across the movie’s premiere on July 21.