Introduction to AR Marketing
Modern "mad men" are buying into augmented reality for marketing, with the 2 latest examples being trendy burger maker Bareburger and department store chain Zara. The use of AR in marketing is becoming increasingly popular, with many firms experimenting with latest and progressive ways to have interaction with their customers.
Bareburger Experiments with AR Menus
Fast-casual burger restaurant Bareburger expects to sooner or later replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality. For now, the corporate is preparing some relatively interesting limited AR interactions. The up-and-coming restaurant chain has partnered with augmented reality company Kabaq to soon recreate its entire menu in 3D and display those items in AR. Customers using Snapchat will have the option to view the menu items by scanning corresponding Snapcodes.
Benefits of AR for Bareburger
The use of AR menus is anticipated to reinforce the shopper experience, allowing them to see 3D models of the food before ordering. This can assist to extend customer satisfaction and loyalty, in addition to provide a novel and interesting experience.
Zara Dresses Stores in AR to Lure Customers
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models. Rolling out to 120 of its flagship stores worldwide, customers inside and outdoors the stores can view AR activations through the Zara AR app for iOS and Android. Store windows and in-store podiums, in addition to shipping boxes for online orders, will display AR content when scanned.
The Future of Fashion Marketing
Zara’s move to inject its brick and mortar spaces with virtual models may help it to crack the code of fashion-meets-tech. The use of AR in fashion marketing is becoming increasingly popular, with many firms experimenting with latest and progressive ways to showcase their products.
VR Social Platform vTime Raises $7.5M for AR Version
One of the earliest players within the social virtual reality space, vTime, has just landed $7.6 million in latest funding, which the corporate says is partially earmarked for developing and releasing an augmented reality version of its platform later this yr. The Series A investment will speed up global growth and product development, and fuel R&D for the brand’s augmented reality experience coming later within the yr.
vTime’s Take on AR
vTime’s tackle AR is attractive to investors attributable to its potential to offer a brand new and progressive way for people to interact with one another and with virtual objects. The company’s platform is anticipated to offer a novel and interesting experience, allowing users to interact with one another and with virtual objects in a more immersive and interactive way.
Lampix Exec Sees the Future of AR & It Isn’t in Wearables
The way forward for augmented reality is not in your smartphone or face, it’s within the on a regular basis items throughout us. At least that is the assumption of Gordon Meyer, the vice chairman of selling at New York-based startup Lampix. Meyer joined Next Reality editor Adario Strange recently on The Reality Pod podcast to discuss why he believes that is true.
The Future of AR
If the AR wearables aren’t the longer term, what’s? According to Meyer, the longer term of AR lies within the on a regular basis items throughout us. The use of AR in on a regular basis objects, comparable to tables and chairs, can provide a more immersive and interactive experience, allowing people to interact with virtual objects in a more natural and intuitive way.
Conclusion
The use of AR in marketing is becoming increasingly popular, with many firms experimenting with latest and progressive ways to have interaction with their customers. From AR menus to virtual fashion models, the chances are limitless. As the technology continues to evolve, we will expect to see much more progressive and immersive experiences in the longer term. Whether it’s through wearables or on a regular basis objects, AR is certain to vary the best way we interact with the world around us.
