Introduction to Augmented Reality in Vehicles
Basemark, a number one provider of automotive software solutions, has recently announced its collaboration with the BMW Group to implement augmented reality (AR) applications of their vehicles. The first application, ‘AR over-video’, is now available in among the latest BMW models, including the brand new electric BMW iX.
How Augmented Reality Works in BMW Vehicles
The AR application uses vehicle sensor data and computer vision functionality to supply AR-enhanced information on the automotive’s Central Information Display while navigation is enabled. This technology helps drivers interact with their vehicle and improves their awareness of their surroundings. For instance, AR can assist with navigation by displaying upcoming turning maneuvers and lane recommendations directly on the display.
Benefits of Augmented Reality in Driving
The AR-powered Central Information Displays make navigation easier, safer, and more accurate. The front-view camera within the BMW iX sends live footage to the curved touchscreen, where interactive arrows are overlaid to point out drivers exactly where to go. The split-screen functionality also allows the map to stay visible, providing a broader navigational picture. Additionally, AR will help improve the parking experience in densely packed urban environments by guiding drivers towards available parking spaces and informing them about parking limitations and rates.
Technical Details and Collaboration
Basemark’s CEO and Founder, Tero Sarkkinen, expressed his enjoyment of the collaboration, stating that the BMW Group’s AR-powered applications set a brand new standard for driver experience, comfort, and safety. He added that Basemark’s leading automotive software know-how resulted in AR implementations that fulfilled the concept and asset requirements with great technical feasibility and high performance. The collaboration also improved the BMW Group’s asset creation and delivery process, empowering designers and developers, and reducing development time.
About Basemark
Basemark was founded in Helsinki in 2015 and has operations in Finland, Germany, and the US. The company’s primary offering is its ‘Rocksolid Core’ end-to-end automotive operating system and platform, which covers all vehicle functions for software-defined vehicles. For more information on Basemark and its augmented reality solutions for the automotive industry, please visit their website.
Conclusion
The implementation of augmented reality in vehicles is a big step forward within the automotive industry. With its collaboration with the BMW Group, Basemark has demonstrated the potential of AR to reinforce the driving experience, improve safety, and increase comfort. As the technology continues to evolve, we are able to expect to see more modern applications of AR within the automotive industry, revolutionizing the best way we interact with our vehicles and the road ahead.
