Introduction to Immersive Promotion Design Ltd
Dr Matthew Freeman, a reader in multi-platform media at Bath Spa University, has launched a brand new marketing consultancy called Immersive Promotion Design Ltd. This company focuses on helping virtual reality (VR) and augmented reality (AR) businesses communicate more effectively with their audiences concerning the power of immersive content.
The Background of Immersive Promotion Design Ltd
The company is built on research funded by StoryFutures Academy and Bristol+Bath Creative R+D. It is the primary spin-off business for the University’s Centre for Cultural and Creative Industries, bringing together expertise from various institutions including Bath Spa University, the BBC VR Hub, Limina Immersive, StoryCentral, and Raucous.
Partnerships and Research
Last yr, the research team collaborated with The National Gallery, Anagram, and Studio McGuire to develop research-led and audience-tested promotional campaigns for live VR and AR experiences. This partnership resulted within the creation of latest promotional strategies, prototypes, industry guidelines, and teaching resources for marketing immersive experiences to today’s audiences.
The Challenge of Immersive Technologies
Many people recognize the large potential of immersive technologies like VR and AR to remodel the creative industries. However, the immersive sector has struggled to achieve greater, more mainstream audiences. The challenge lies in communicating the magic of being in a VR experience through traditional marketing channels like social media, posters, and trailers.
The Solution Provided by Immersive Promotion Design Ltd
Immersive Promotion Design Ltd goals to determine a brand new promotional language for VR and AR, making it possible to open the door to a much bigger, more diverse immersive audience. According to Dr. Matthew Freeman, "The challenge is apparent: How do you communicate the magic of being in a VR experience via social media, posters, and trailers? Immersive Promotion Design Ltd provides a step towards establishing a brand new promotional language for VR and AR, opening the door to a much bigger, more diverse immersive audience."
Conclusion
The launch of Immersive Promotion Design Ltd marks an exciting development on this planet of prolonged reality. By providing modern marketing solutions, the corporate has the potential to revolutionize how VR and AR experiences are promoted and consumed. As the immersive sector continues to grow, the impact of Immersive Promotion Design Ltd might be significant, helping to bring immersive technologies to a wider audience and realizing their full potential within the creative industries.
