Transforming the Shopping Experience with Augmented Reality: Billson’s Collaborates with XRii
Australian beverage brand Billson’s is revolutionizing the shopping experience with the help of augmented reality (AR) technology in collaboration with XRii. Billson’s, known for its specialty beverages and rich history dating back to 1865, has teamed up with XRii, a local marketing platform specializing in immersive technology, to create a unique and engaging AR-powered scavenger hunt for holiday shoppers.
The innovative AR scavenger hunt, designed and developed by the XRii team, has already seen impressive results with over 2,500 app downloads, 91% conversion rate to sign-ups, a 28% redemption rate, and a ranking of #42 on the Apple App Store. The scavenger hunt encourages participants to explore historical sites in Beechworth, Victoria, and collect AR cordials, ultimately earning a complimentary bottle of Billson’s limited edition cordial flavor at the brewery.
Marketing Manager Molly Wescott expressed her excitement about the collaboration with XRii, highlighting the seamless process from ideation to execution. She emphasized the importance of utilizing technology to enhance brand connection and consumer engagement, with plans to expand the partnership for more unique experiences on a national scale.
Founder and CEO of XRii, Matthew Endresz, commended Billson’s commitment to innovation and dedication to enhancing the shopping experience through immersive technology. He praised the success of the AR-powered scavenger hunt and looks forward to further collaborations to connect consumers with the magic of AR.
XRii’s partnership with Billson’s is just one example of their impact in the APAC market, empowering brands and organizations to leverage cutting-edge technology for modernized marketing strategies and memorable experiences. With a focus on AR, geo-mapping, and gamification, XRii is leading the way in transforming the way consumers engage with brands.
Overall, the collaboration between Billson’s and XRii showcases the power of augmented reality in enhancing the shopping experience and creating lasting connections with consumers. As technology continues to evolve, we can expect to see more innovative and immersive experiences from brands looking to stand out in a competitive market.
