Buying a Car Just Got a Whole Lot Easier
Introduction to Augmented Reality Car Buying
Purchasing a automobile generally is a daunting task, especially for those with no prior experience. However, BMW has recently introduced an progressive solution to make this process more engaging and accessible. In collaboration with Accenture, BMW has launched an augmented reality app that enables potential buyers to explore their cars in a novel and interactive way.
How the App Works
The app, which is an element of Google’s Project Tango, enables users to view the plug-in hybrid BMW i8 or BMW i3 on their phones. This technology allows buyers to specify and take a virtual tour of those cars, giving them an in depth understanding of the vehicle’s features and design. According to Andrea Castronovo, BMW Group Vice President, Sales Strategy and Future Retail, "We know that our customers are busy people and that we’d like to suit into their lives. We are delighted that customers can now explore our products in a really interactive and fun way, every time and wherever it suits them."
The Future of Car Buying
Such augmented reality apps are prone to change into the norm for people available in the market for a brand new vehicle, especially premium ones which can be often built to order. The only solution to get a way of what the automobile can be like when accomplished is to explore it virtually. BMW first demonstrated the app in conceptual form on the 2017 CES in January and has been testing it at several dealerships in Europe over the past month.
Real-World Testing
During the pilot testing, people had an incredible time exploring the automobile, even ducking down their heads as if there really were a roof there. As Castronovo noted, "It’s that level of detail which suggests this technology offers the shoppers real added value." This level of engagement and interaction is unparalleled in traditional automobile buying experiences.
Availability and Accessibility
The app is now available for download via Google Play for European consumers. However, BMW fans in Japan and the US can have to attend until April to get their hands on this progressive technology.
Conclusion
The introduction of BMW’s augmented reality app marks a major shift within the automobile buying experience. By providing an interactive and immersive solution to explore cars, BMW is making the method more enjoyable and accessible for potential buyers. As technology continues to advance, we will expect to see more progressive solutions like this in the long run, changing the best way we buy and interact with cars perpetually.
