Introduction to Augmented Reality
The tech universe has witnessed the rise of two augmented reality (AR) stars during the last two years: Pokémon Go and a dancing hot dog. These two sensations have taken the world by storm, with Pokémon Go being downloaded by over 100 million people. The dancing hot dog, which began as a Snapchat filter, became so popular that Snap recently turned it into a luxurious doll.
The Impact of Pokémon Go and the Dancing Hot Dog
The success of Pokémon Go and the dancing hot dog has shown that AR generally is a powerful tool for entertainment and engagement. Pokémon Go brought people together, encouraging them to explore their surroundings and interact with others in a novel way. The dancing hot dog, alternatively, became a viral sensation, with its catchy dance moves and humorous personality.
Augmented Reality in Retail
For retail brands, AR is a natural fit. Companies like Wayfair, Lowe’s, and Ikea are using AR to assist consumers visualize their products of their homes. Using a phone’s camera, customers can select a product, comparable to a couch, and see how it might look of their front room. This technology allows customers to make more informed purchasing decisions and reduces the likelihood of returns.
How AR Works in Retail
The means of using AR in retail is easy. Customers open an app, select a product, and point their camera on the space where they need to put the product. The app then superimposes a scaled version of the product onto the real-world environment, allowing customers to see how it might look and fit of their home. This technology has the potential to revolutionize the way in which we shop, making it easier and more convenient for purchasers to search out the right products for his or her needs.
The Future of Augmented Reality
As AR technology continues to evolve, we will expect to see much more progressive applications within the retail industry. With the power to check out products virtually, customers will find a way to make more informed purchasing decisions, and retailers will find a way to scale back returns and improve customer satisfaction.
Conclusion
In conclusion, the rise of Pokémon Go and the dancing hot dog has shown the potential of augmented reality to have interaction and entertain audiences. The use of AR in retail has the potential to revolutionize the way in which we shop, making it easier and more convenient for purchasers to search out the right products for his or her needs.! As AR technology continues to evolve, we will expect to see much more progressive applications in the longer term.
