Ranveer Singh in NutriChoice’s AI Campaign: Britannia Introduces India’s First AI-Powered Mixed Reality Smartphone Camera

Britannia, in partnership with Mindshare, has launched a groundbreaking AI-powered Mixed Reality Smartphone Camera featuring Ranveer Singh in their latest campaign for NutriChoice Digestive biscuits. This innovative technology allows consumers to scan a QR code on their smartphones and experience a video from Ranveer Singh within their smartphone camera. The static image comes alive with a video message highlighting the unique qualities of Britannia NutriChoice Digestive biscuits.

At the heart of this campaign is an AI-powered mixed reality camera that seamlessly integrates with an instant app activated via QR codes. The camera showcases unparalleled capabilities with immersive mixed-reality 3D content, delivering a captivating user experience. With a visual transformer powered by deep-learning AI, the camera ensures smooth video playback and accurate image recognition.

Amit Doshi, CMO of Britannia Industries, expressed excitement about the novel consumer experiences enabled by this technology. Amin Lakhani, CEO of Mindshare, highlighted the transformative impact of AI-powered camera technology on brand engagement. Shourya Agarwal, CEO of Flam, emphasized the scalability and efficiency of their camera technology, enabling user-generated content for forward-thinking brands.

In addition to this innovative campaign, Britannia has also launched a new ad encouraging consumers to explore sports beyond cricket, featuring prominent athletes like Neeraj Chopra and Lovlina Borgohain. This campaign aims to promote sports diversity and offers consumers the chance to win big prizes.

With these initiatives, Britannia is pushing the boundaries of creativity and technology in marketing, engaging consumers in unexpected ways and setting a new standard for brand experiences. Stay tuned for more updates on Britannia’s innovative marketing strategies.