Ranveer Singh in NutriChoice’s AI Campaign: Britannia Introduces India’s First AI-Powered Mixed Reality Smartphone Camera

Britannia, in partnership with Mindshare, has introduced India’s first AI-powered Mixed Reality Smartphone Camera, featuring Ranveer Singh in their NutriChoice campaign. This innovative technology allows consumers to scan a QR code on their smartphones and experience a video from Ranveer Singh within their smartphone camera. The campaign showcases the capabilities of the AI-powered mixed reality camera, providing an immersive and captivating user experience.

Amit Doshi, CMO of Britannia Industries, expressed excitement about the novel consumer experiences created through this technology. Amin Lakhani, CEO of Mindshare, highlighted the transformative impact of the AI-powered camera technology on brand engagement. Shourya Agarwal, CEO of Flam, emphasized the scalability and efficiency of their camera technology, enabling seamless compatibility across all devices.

In addition to the NutriChoice campaign, Britannia and Talented have launched a campaign promoting sports beyond cricket, featuring athletes like Neeraj Chopra and Lovlina Borgohain. This campaign encourages consumers to participate in sports and win big prizes. With these innovative campaigns, Britannia is pushing the boundaries of creativity and technology in marketing, engaging consumers in new and exciting ways.