Introduction to Augmented Reality Advertising
The world of promoting is changing, and augmented reality (AR) is on the forefront of this revolution. Recently, Brookfield Properties partnered with The Aria Network to supply AR ad inventory throughout its shopping centers nationwide. This partnership goals to bring a brand new level of pleasure to in-person shopping by creating "phygital" experiences that mix the physical and digital worlds.
What is Phygital Advertising?
Phygital promoting is a brand new way of engaging consumers by combining physical and digital elements. Through this partnership, Brookfield Properties is hoping to appeal to tenants, brands, and guests of its shopping centers by creating immersive AR experiences. The deal gives Aria exclusive rights to Brookfield Properties’ virtual air space, which covers greater than 150 million square feet in over 100 locations across 42 states.
How Does it Work?
Aria will use the virtual air space to create AR opportunities for brands to advertise their content, which consumers will give you the option to access via their mobile phones. This technology allows for a wide selection of interactive experiences, including virtual mall directories, wayfinding in mall environments, immersive retail displays, touch-free transactions, and more. By leveraging retail space for branded content, marketers can reach consumers in a more engaging and memorable way.
The Rise of Augmented Reality in Retail
Though developed before the pandemic, phygital experiences have received more attention prior to now 12 months and a half as retailers seek protected yet fresh ways to have interaction in-person shoppers. Companies like Nike have already began experimenting with AR technology, and other brands are following suit. As people spend more time on their phones, AR experiences have gotten central to the retail industry. Google, Pinterest, and Snap are focusing more of their e-commerce offerings around AR technology, which brands have been activating across quite a lot of categories.
The Benefits of Phygital Advertising
Phygital promoting offers a spread of advantages for retailers and consumers alike. By creating immersive and interactive experiences, brands can increase engagement and drive sales. Additionally, phygital promoting can assist retailers to compete with online shopping, which has grow to be increasingly popular lately. As mall shopping declines, Brookfield Properties’ phygital offering could help to fire up much-needed interest for its many tenants.
Conclusion
In conclusion, the partnership between Brookfield Properties and The Aria Network is an exciting development on this planet of promoting. By bringing AR technology to shopping centers nationwide, this partnership has the potential to revolutionize the way in which we shop and interact with brands. As the retail industry continues to evolve, it can be interesting to see how phygital promoting develops and the way it could actually be used to boost the shopping experience. With its potential to extend engagement, drive sales, and compete with online shopping, phygital promoting is unquestionably an area to observe in the long run.
