Brussels Airlines and Tomorrowland unveil world’s first AR-optimised plane: Amare

The partnership between Brussels Airlines and Tomorrowland has taken flight in a groundbreaking way with the introduction of the world’s first AR-optimised plane, Amare. This innovative aircraft not only showcases the best of Belgium but also embodies the spirit of unity and environmental responsibility.

Passengers flying on Amare will be treated to a unique experience both inside and out. The exterior of the plane features a stunning bird image that comes to life through augmented reality, providing an immersive storytelling experience. Inside, passengers will find twin branding, mood lighting, and an immersive sound system that further enhances the journey.

Both Brussels Airlines and Tomorrowland are committed to reducing their environmental impact, with the A320neo emitting less noise and CO2 than its predecessors. The partnership also includes initiatives to offset flight emissions and invest in Sustainable Aviation Fuel to further reduce carbon emissions.

As almost 47,000 festivalgoers prepare to travel to Tomorrowland Belgium this summer via Global Journey travel packages, the collaboration between Brussels Airlines and Tomorrowland continues to grow. With a focus on sustainability and a shared passion for exploration and connection, this partnership is truly taking flight in more ways than one.