The Intersection of Fashion and Technology
The fashion industry has evolved to change into greater than only a trendsetter; it has transformed right into a platform where recent technologies are debuted. Fashion brands are actually leveraging technology to achieve a competitive edge and win the hearts of consumers.
Immersion Technology: The Future of Fashion
One of the preferred technologies in the style industry is immersion technology, which incorporates virtual reality (VR), augmented reality (AR), and mixed reality (MR). This technology has revolutionized the way in which consumers interact with products, allowing them to completely immerse themselves in virtual worlds. With immersion technology, consumers can try before they buy, with none strings attached.
Burberry’s Foray into AR Shopping
Recently, luxury fashion giant Burberry launched an AR shopping tool with Google Search technology. This tool allows consumers to have an AR experience when looking for chosen Burberry products on Google Search. Currently, this feature is just available for the Burberry Black TB bag and the Arthur Check Sneakers. The tool is user-friendly, requiring consumers to easily seek for the product, click the "View in 3D" button, and project an AR version of the product at scale against their environment.
Enhancing Customer Experience
Burberry’s AR shopping tool simulates the in-store experience, giving customers a greater understanding of the product before making a purchase order. This just isn’t the primary time Burberry has used technology to boost customer experience. In December 2019, the corporate launched a digital pop-up experience in London, where users could see an aerial live feed of themselves amongst a herd of Burberry fawns through their smartphones.
Digital Marketing Done Right
Burberry’s digital success strategy hinges on improving the user’s mobile experience and interesting its massive social media following. With an enormous loyal following in China, where almost 80% of online shopping is finished on mobile devices, Burberry’s digital marketing efforts have paid off. The company’s ability to leverage technology to boost customer experience has established it as a pacesetter in the style industry.
The Role of Technology in Retail
The key takeaway is that technology could be a retailer’s best friend. There are countless ways technology could be leveraged to boost customer experience, establish and maintain market presence, and complement each online and physical stores. By embracing technology, retailers can get probably the most out of their investments and stay ahead of the competition.
Conclusion
In conclusion, the style industry’s adoption of technology has transformed the way in which consumers interact with products. Immersion technology, akin to AR and VR, has revolutionized the shopping experience, allowing consumers to try before they buy. Burberry’s foray into AR shopping is a chief example of how technology could be used to boost customer experience and drive sales. As the retail industry continues to evolve, it is obvious that technology will play an important role in shaping the longer term of fashion. By embracing technology, retailers can stay ahead of the curve and supply consumers with a novel and interesting shopping experience.
