Just a few days ago, Georgio Armani canceled his live show in Milan and decided to stream them as an alternative based on Coronavirus concerns. Now, initially of the Paris Fashion Week – shaded by similar worries – Burberry has launched an augmented reality tool with which you’ll easily see the newest high fashion from your house.
The international brand used the powers of Google search to enable technical fashionistas to experience its latest creations in impressive AR.
If you now enter a seek for the bag “Burberry Black TB” or after the “Arthur Check Sneaker” in Google, the search results contain an AR option (as a “view in 3D” button), with which you’ll easily place the product in your real setting.
No app is required, and it really works identical to the opposite AR-capable search terms of AR-capable animals with which you’ll display the 3D asset in AR or as a 3D construct on an easy background. (We recommend the chrome browser for the most effective results.)
There is currently no e-commerce
Burberry's Google AR experiment takes place just a number of months after the AR brand to begin an enormous recent business within the luxurious, focused Ginza district in Tokyo. During the opening event, guests were capable of scan QR codes to begin virtual experiences and use a separate AR lens to find virtual deer on the streets across the shop.
According to the instance of the art world, the style industry was not shy to dive into the AR room to advertise products, and recent and wildly inventive AR marketing experiences appear almost every month.
With regard to the Google AR product experience, we are able to expect a rise on this 3D interaction on the search giants in the approaching months, since more brands discover the ability of immersive marketing.
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Cover picture about Burberry
