Virtual Reality Revolutionizing Business School Education and Beyond

Students at West Virginia University and Arizona State University are taking their business education to the next level with the use of virtual reality technology in their supply chain management courses. These innovative programs are allowing students to immerse themselves in real-world scenarios and make critical decisions in a risk-free environment.

At West Virginia University, students running Mountaineer Ice Cream experienced a $14 million loss in a day, but quickly turned it around into a profit within an hour by adjusting their business tactics. This kind of dramatic reversal of fortune is possible in the virtual reality world that business schools are increasingly incorporating into their classes. By allowing students to experience the challenges of supply chain management firsthand, these programs are making complex concepts more tangible and engaging.

Arizona State University’s Dreamscape Lab launched a pilot program last fall that simulated a student-run virtual coffee shop to teach supply chain management principles. Students were able to make decisions in real time and see the immediate impact on the business, providing valuable hands-on experience without the risk of running a real business.

Similarly, Loyola Marymount University used virtual reality technology to help students practice interview skills and public speaking, providing feedback on their performance. These programs are not only preparing students for the future workplace but also enhancing their learning experience in the classroom.

While there are challenges to overcome, such as the cost of VR headsets and accessibility issues, the professors involved in these programs believe that virtual reality will become a standard tool in business education. As technology continues to advance and become more affordable, virtual reality has the potential to revolutionize the way students learn and prepare for their careers in the business world.