Advantec Wheels Pvt. Ltd. Launches Innovative Range of Premium Alloy Wheels for Indian Aftermarket Segment
Advantec Wheels Pvt. Ltd. Revolutionizes the Indian Aftermarket Segment with Premium Alloy Wheels
New Delhi [India], December 19: The Indian Aftermarket segment for Passenger Cars has always faced challenges in providing high-quality and premium alloy wheels that are durable, reliable, and safe. However, Delhi-based Advantec Wheels Pvt. Ltd. is changing the game with their innovative and futuristic range of premium flow-forged wheels.
The company has recently launched their website www.advantecwheels.com, offering customers a wide variety of wheels to choose from, along with a robust distributor/retail network PAN India. The range includes 3 distinct design series available in 16, 17, 18, 20, and 22-inch wheel sizes respectively.
In addition to their impressive product range, Advantec Wheels is set to launch a series of educational videos titled “High on Wheels” to engage and educate the aftermarket audience on choosing the right wheel sizes and tires for their vehicles. They are also introducing “Floating Wheel Caps,” a unique innovation in the Indian Automobile Industry that stays upright while the vehicle is in motion.
Speaking on the company’s marketing and sales strategies, Mr. Jasneet Singh, Co-founder of Advantec Wheels Pvt. Ltd., highlighted their mission to offer customers a range of premium flow-forged alloy wheels online through their website and B2B distribution network. The company has also developed an app with Augmented Reality features to allow customers to visualize how the wheels will look on their vehicles.
Detailing the product mix, Mr. Singh emphasized the state-of-the-art manufacturing processes used to create lighter yet stronger alloy wheels, providing higher mileage and safety to the car’s performance. The company’s plant in Jammu is set to be fully operational by Q1 in CY2024, ensuring high-quality products that match international standards.
Looking ahead, Advantec Wheels plans to target the niche premium segment of young automotive enthusiasts in India with their affordable pricing strategy. They will showcase their range at Mall Exhibits across major cities and participate in Automechanika 2024 to generate trade enquiries and consumer interest.
With a focus on innovation, quality, and customer satisfaction, Advantec Wheels is set to revolutionize the Indian Aftermarket segment with their premium alloy wheels.
