Tuesday, September 30, 2025

AR Marketing

Snapchat’s Programmatic AR Ads Gain Traction

Introduction to Snapchat's Snap Ad to AR In November, BMW became the primary company to check Snapchat's latest augmented reality ad unit, often called Snap Ad to AR. This progressive...

Williams-Sonoma Launches Augmented Reality App for Pottery Barn Brands

Introduction to Augmented Reality in Retail The world of retail is changing, and firms at the moment are using technology to make shopping easier and...

Rémy Martin Unveils Mixed Reality Experience with HoloLens

Introduction to Mixed Reality Mixed reality is a technology that mixes virtual and augmented reality to bring virtual elements into the physical world. One of...

WPP and Snap Launch AR Lab for Commerce

Introduction to AR Partnership The world of social media and e-commerce is evolving rapidly, with a growing deal with augmented reality (AR) experiences. Recently, WPP...

Walmart Introduces Shoppable Snapchat Lens For Mealtime Inspiration

Introduction to Walmart's E-commerce Efforts Walmart has been working to spice up its online sales, and its latest move involves teaming up with Snapchat to...

Perfect Brings Augmented Reality Tools to WeChat for Beauty Brands

Introduction to Perfect's AR Beauty Technology Perfect, the developer of the favored augmented reality (AR) beauty app YouCam Makeup, has released progressive software tools to...

AR Tools Revolutionize Digital Marketing within the Metaverse

Introduction to Augmented Reality There’s not a must merely pull out a tape measure and visualize how a brand new dresser will fit within the...

The Future of Digital Advertising

Introduction to the Future of Marketing The digital marketing landscape is evolving at breakneck speed, with latest platforms emerging that leverage cutting-edge technology and changing...

Augmented Reality in Product Packaging

Introduction to Augmented Reality in Packaging In recent years, the term “augmented reality” (AR) has gained increasing prominence across various industries, from gaming and entertainment...

Nestlé Milkybar launches AR campaign

Introduction to Nestlé Milkybar's Campaign Nestlé Milkybar has launched a novel campaign that includes augmented reality technology to advertise values of goodness amongst children. The...

Boosting Retail with Augmented Reality

Introduction to Augmented Reality in Shopping Consumers are increasingly looking for products that aren’t physically in front of them, which may hinder the shopper experience....