AR Marketing
Snapchat’s Programmatic AR Ads Gain Traction
Introduction to Snapchat's Snap Ad to AR
In November, BMW became the primary company to check Snapchat's latest augmented reality ad unit, often called Snap Ad to AR. This progressive...
AR Marketing
Williams-Sonoma Launches Augmented Reality App for Pottery Barn Brands
Introduction to Augmented Reality in Retail
The world of retail is changing, and firms at the moment are using technology to make shopping easier and...
AR Marketing
Rémy Martin Unveils Mixed Reality Experience with HoloLens
Introduction to Mixed Reality
Mixed reality is a technology that mixes virtual and augmented reality to bring virtual elements into the physical world. One of...
AR Marketing
WPP and Snap Launch AR Lab for Commerce
Introduction to AR Partnership
The world of social media and e-commerce is evolving rapidly, with a growing deal with augmented reality (AR) experiences. Recently, WPP...
AR Marketing
Walmart Introduces Shoppable Snapchat Lens For Mealtime Inspiration
Introduction to Walmart's E-commerce Efforts
Walmart has been working to spice up its online sales, and its latest move involves teaming up with Snapchat to...
AR Marketing
Perfect Brings Augmented Reality Tools to WeChat for Beauty Brands
Introduction to Perfect's AR Beauty Technology
Perfect, the developer of the favored augmented reality (AR) beauty app YouCam Makeup, has released progressive software tools to...
AR Marketing
AR Tools Revolutionize Digital Marketing within the Metaverse
Introduction to Augmented Reality
There’s not a must merely pull out a tape measure and visualize how a brand new dresser will fit within the...
AR Marketing
The Future of Digital Advertising
Introduction to the Future of Marketing
The digital marketing landscape is evolving at breakneck speed, with latest platforms emerging that leverage cutting-edge technology and changing...
AR Marketing
Augmented Reality in Product Packaging
Introduction to Augmented Reality in Packaging
In recent years, the term “augmented reality” (AR) has gained increasing prominence across various industries, from gaming and entertainment...
AR Marketing
Nestlé Milkybar launches AR campaign
Introduction to Nestlé Milkybar's Campaign
Nestlé Milkybar has launched a novel campaign that includes augmented reality technology to advertise values of goodness amongst children. The...
AR Marketing
Boosting Retail with Augmented Reality
Introduction to Augmented Reality in Shopping
Consumers are increasingly looking for products that aren’t physically in front of them, which may hinder the shopper experience....