AR Marketing
Snap’s Global AR Creative Lead On Turning Ads Into Invitations
The Rise of AR in India
The use of Augmented Reality (AR) has turn out to be increasingly popular in India, with over 200 million Indian Snapchatters using the platform...
AR Marketing
Companies Successfully Using AR and VR Marketing
Introduction to Etsy's Innovative Approach
Etsy, an e-commerce site known for its unique and handmade products, has taken a major leap in enhancing the shopping...
AR Marketing
Snapchat’s AR Shopping Upgrade
Introduction to Social Commerce
Social networks are increasingly becoming a hub for e-commerce, with corporations like Snapchat, Facebook, and Instagram investing heavily in shopping features....
AR Marketing
Pepsi Elevates Message Delivery Through Augmented Reality
Introduction to Augmented Reality Marketing
Pepsi recently took its use of augmented reality to the following level in a campaign that surprised and even scared...
AR Marketing
Augmented Reality in Marketing and Advertising Strategies
Revolutionizing Marketing with Augmented Reality
Augmented reality, or AR, is a fun, interactive technology that marketers have been fast to adapt to assist their businesses....
AR Marketing
Augmented Reality Surpasses Other Media Formats
Understanding the Power of Attention in Advertising
When it involves planning, buying, and measuring media, attention has turn into the highest priority. In the past,...
AR Marketing
Marketing with Augmented Reality Filters
Introduction to Augmented Reality in E-commerce
The world of e-commerce is evolving rapidly, and one technology that's playing a major role on this evolution is...
AR Marketing
Augmented Reality in Customer Experience
Introduction to Augmented Reality and Virtual Reality in Business
Most consumers associate augmented reality (AR) and virtual reality (VR) with the gaming world. However, big...
AR Marketing
Augmented Reality Advertising Trends
Introduction to Augmented Reality
Though the term “augmented reality” (AR) was coined in 1990, the technology is just now hitting its stride. The breakout success...
AR Marketing
Augmenting Brands with Mixed Reality
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AR Marketing
AI and AR Transforming Influencer Marketing in India
The Future of Influencer Marketing in India
Influencer marketing in India is undergoing a big transformation, driven by the rapid growth of Generative AI and...