AR Marketing
AIUB Business Club Workshop on Experiential Marketing with AR and VR
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AR Marketing
White Castle Unveils Borderland-Themed AR Experience
Introduction to Joanna Fantozzi
Joanna Fantozzi is a renowned Senior Editor for Nation’s Restaurant News and Restaurant Hospitality, boasting a formidable portfolio of over seven...
AR Marketing
Pokémon Go and Augmented Reality Marketing
Introduction to Pokémon Go
Pokémon Go has taken the world by storm, catapulting augmented reality technology into the mainstream. The free mobile game has almost...
AR Marketing
Gorillaz Embracing Mixed Reality For Humanz Album Storytelling
Introduction to a New Era of Music Storytelling
The Gorillaz, a renowned band, has ventured into uncharted territory with the launch of their revolutionary app,...
AR Marketing
Tic Tac Unveils Interactive AR Billboard In Times Square
Introduction to Tic Tac's Interactive Billboard
Tic Tac has launched a brand new interactive billboard in Times Square, New York, which uses augmented reality to...
AR Marketing
Sorare Launches 3D Augmented Reality Soccer Cards
Introduction to Sorare's New Season
Sorare, a preferred fantasy sports platform, is gearing up for the 2023-2024 soccer season with exciting recent features. This season,...
AR Marketing
Tilly’s Partners with YouTube Star Shonduras for AR-Powered In-Store Experience
Introduction to Augmented Reality Shopping
Tilly's, a preferred teen retailer with 221 stores within the U.S., has launched a mobile scavenger hunt that encourages shoppers...
AR Marketing
AR and VR Examples from Brands
Introduction to Immersive Shopping
Augmented reality and virtual reality provide opportunities to create product experiences for shoppers which might be immersive — the sensation of...
AR Marketing
Live Nation Debuts Augmented Reality Tools for Brands at Music Festivals
Introduction to Live Nation's New AR Tools
Live Nation is taking a big step into the world of augmented reality (AR) by introducing a brand...
AR Marketing
Brands Using Altered Reality in Marketing
Introduction to Altered Reality
Virtual Reality (VR) and Augmented Reality (AR), collectively often called Altered Reality, are revolutionizing the best way we interact with the...
AR Marketing
Sally Hansen Debuts Augmented Reality Nail Polish Try-On Feature
Introduction to Virtual Try-On Technology
The world of beauty and cosmetics has undergone a major transformation with the introduction of virtual try-on technology. This progressive...