AR Marketing
McCain Foods Teaches Regenerative Farming Through AR Mobile Game
Introduction to Regenerative Farming
McCain Foods, the world's largest manufacturer of frozen potato products, has reached a major milestone in its goal of implementing regenerative farming practices. However, the corporate...
AR Marketing
Create Your Own Augmented Reality in Minutes
Introduction to Augmented Reality in Packaging
The use of augmented reality (AR) in packaging has turn out to be increasingly popular, and a recent campaign...
AR Marketing
McDonald’s and Monster Attract Gen Z with AR and QR
Introduction to Gen Z's Digital World
As Gen Z matures into an lively consumer base, it’s time for brands to get comfortable with emerging mobile...
AR Marketing
Snap Unveils Augmented Reality Features for Events and Stores
Introducing New Augmented Reality Features on Snapchat
The social platform has just announced exciting latest augmented reality features coming to Snapchat, in addition to a...
AR Marketing
Pretty Big Monster Sees Strong Growth in 2021
Introduction to Immersive Marketing
The world of selling is always evolving, and one of the exciting developments in recent times is the rise of immersive...
AR Marketing
TikTok Challenges Snapchat With New Augmented Reality Ad Format
Introduction to TikTok's New Ad Format
TikTok is launching a brand new augmented reality ad format, allowing users so as to add interactive visual effects...
AR Marketing
Domino’s Launches Snapchat AR Lenses With Stranger Things
Introduction to Mind Ordering
Domino's has taken its "Mind Ordering" campaign to the subsequent level by introducing two modern augmented reality lenses on Snapchat. The...
AR Marketing
Innovative Augmented Reality Concepts for Businesses
Introduction to Augmented Reality
Unlike virtual reality that creates a totally virtual environment around a user, augmented reality integrates virtual objects into existing surroundings. This...
AR Marketing
Snapchat AR Creators Advise Marketers to Keep it Simple
The Rise of Augmented Reality
The world of augmented reality (AR) is rapidly evolving, and its impact is being felt across various platforms. On average,...
AR Marketing
Augmented Reality Solutions for Exhibitions
Introduction to Immersive Technologies
There's little doubt that immersive technologies could be a fun addition to business events, and the Covid pandemic will certainly bring...
AR Marketing
Barbie Launches Pink World Snapchat Filters
Get Ready for the Barbie Movie with Snapchat's Augmented Reality Campaign
Introduction to the Campaign
To promote the highly anticipated Barbie movie, premiering on July 21,...