AR Marketing
Step into the Future with Augmented Reality
Introduction to Augmented Reality
Augmented reality (AR) is a technology that superimposes computer-generated images onto the true world, making a seamless mix of the physical...
AR Marketing
Virtual Reality’s Time to Shine
Introduction to Virtual Collaboration
The coronavirus pandemic has caused a major shift in the way in which people work and interact with one another. With...
AR Marketing
Sega Launches Augmented Reality App Featuring Sonic The Hedgehog
Introduction to Sonic Vision
The multi-platform campaign in Australia, based around an augmented reality iPhone app called "Sonic Vision – Catch the Blue Blur", is...
AR Marketing
Chobani Launches AR-Enabled Yogurt Packs for Halloween
Celebrating Halloween with Chobani
Introduction to Spooky Fun
To have a good time the spookiest time of the 12 months, food and beverage company Chobani has...
AR Marketing
Snapchat Introduces Shoppable AR Lenses with ‘Shop Now’ Button
Snapchat's New "Shop Now" Button
Snapchat is introducing a brand new "Shop Now" button that permits users to put in an app, watch a video,...
AR Marketing
Louis Vuitton Covers Landmarks in Dots with New AR Project
Introduction to Luxury Brand Partnerships
The partnership between Louis Vuitton and Snap is an extension of their previous experiments, which began in 2019. During this...
AR Marketing
Dior Launches Augmented Reality Lens on Snapchat
Introduction to Interactive Shopping
Dior is launching an interactive augmented reality (AR) e-commerce experience on Snapchat, allowing users to try on its B27 sneakers virtually...
AR Marketing
Leroy Merlin Partners With Virtual Reality Specialist
Introduction to AfricArena 2018
The AfricArena 2018 conference was a groundbreaking event that brought together Africa's most progressive start-ups and investors. This 12 months's conference...