AR Marketing
AR and VR Examples from Brands
Introduction to Immersive Shopping
Augmented reality and virtual reality provide opportunities to create product experiences for shoppers which might be immersive — the sensation of...
AR Marketing
Live Nation Debuts Augmented Reality Tools for Brands at Music Festivals
Introduction to Live Nation's New AR Tools
Live Nation is taking a big step into the world of augmented reality (AR) by introducing a brand...
AR Marketing
Brands Using Altered Reality in Marketing
Introduction to Altered Reality
Virtual Reality (VR) and Augmented Reality (AR), collectively often called Altered Reality, are revolutionizing the best way we interact with the...
AR Marketing
Sally Hansen Debuts Augmented Reality Nail Polish Try-On Feature
Introduction to Virtual Try-On Technology
The world of beauty and cosmetics has undergone a major transformation with the introduction of virtual try-on technology. This progressive...
AR Marketing
Acura Accelerates Into Augmented Reality
Introduction to Acura's New Campaign
Acura has launched a brand new campaign called "Break the Silence" to advertise its 2021 TLX sport sedan. The campaign...
AR Marketing
New York Times Introduces Augmented Reality Digital Storytelling
Introduction to Augmented Reality in News
The New York Times has taken a major step in enhancing its digital storytelling by introducing augmented reality (AR)...
AR Marketing
Amazon’s New AR and VR App Builder for Marketers
Introduction to Amazon Sumerian
Amazon desires to be the go-to platform for developers to construct virtual reality (VR), augmented reality (AR), and 3-D experiences. To...
AR Marketing
Brock Augmented Reality Marketing Course Wins Innovation Award
Introduction to Innovative Marketing
The Brock augmented reality marketing course has been recognized for its modern approach to business education. This unique course has received...