AR Marketing
Leveraging Augmented Reality for Business Growth
Introduction to Augmented Reality
Augmented reality (AR) has come a great distance from being only a demo technology. It is now an important a part...
AR Marketing
Did Pokémon Go Revolutionize Augmented Reality Marketing?
Introduction to Pokémon Go
Pokémon Go, an augmented reality (AR) side project from Nintendo and Niantic, unexpectedly became a mobile craze a yr ago. As...
AR Marketing
Coca-Cola Launches Interactive Augmented Reality Experience
Introduction to Augmented Reality in Marketing
As augmented reality becomes more of a transformational technology for the marketing industry, more brands are adopting it in...
AR Marketing
Burger King Sets Rivals’ Ads Ablaze With AR App
Introduction to Burger King's New Campaign
Burger King is taking a daring step in its marketing strategy by offering mobile users in Brazil a free...
AR Marketing
Augmented and Virtual Reality Headset Shipments Surge 92% in 2021
Introduction to AR/VR Headsets
The world of augmented reality (AR) and virtual reality (VR) is rapidly expanding. In 2021, a record 11.2 million units of...
AR Marketing
Ikea’s Augmented Reality Strategy
Introduction to Ikea's New Strategy
For years, Ikea has relied on shoppers visiting its stores to sell furniture, but now, it’s hoping a smartphone will...
AR Marketing
An Augmented Reality Shopping Boutique
Introduction to Machine-A's Innovative Approach
Machine-A, a London-based concept store, is revolutionizing the way in which we experience fashion by utilizing augmented reality (AR) to...
AR Marketing
Opportunities in Virtual and Augmented Reality for Marketers
Write an article about Augmented reality (AR) and virtual reality (VR) have moved from trendy tech topics and the experimental phase to real solutions...