AR Marketing
Brands Creating Memorable Experiences with AR
Introduction to Augmented Reality
Augmented reality (AR) is a technology that has been gaining popularity over time, and it's getting used in various industries, including...
AR Marketing
Circle K Pilots New Rewarded AR Ads In Pokémon Go
Introduction to Rewarded AR
Niantic, a number one augmented reality (AR) gaming company, has launched a brand new in-game ads product called Rewarded AR. This...
AR Marketing
Boosting Songs with AR Filters on Social Media
Introduction to Augmented Reality in Music Promotion
When Canadian country singer Drew Gregory released his latest single "Stuck" in January, his team opted for a...
AR Marketing
Augmented Reality Goes Mobile
Introduction to Augmented Reality
A great majority of consumers, 76%, have experienced augmented reality and that might mean 2022 will probably be the 12 months...
AR Marketing
The Future of Marketing is Augmented Reality
The Rise of Augmented Reality in Retail
The COVID-19 pandemic has forced retailers and types to rethink their marketing strategies. With physical stores closed and...
AR Marketing
Augmenting Product Packaging with Reality
Introduction to Augmented Reality in Product Packaging
Packaging covers or incorporates a product and helps to market and differentiate it. But the role of packaging...
AR Marketing
The Future of Augmented Reality
Introduction to Augmented Reality
Augmented reality (AR) is quickly becoming some of the interesting technologies within the digital space. Although often overshadowed by virtual reality...
AR Marketing
Toyota, Yahoo Partner for Augmented Reality Car Shopping Experience
Introduction to Augmented Reality Campaigns
Yahoo and Toyota have collaborated on a multi-channel campaign called "Says So Much" to advertise the 2023 Toyota Crown. This...