AR Marketing
Augmented Reality in Customer Experience
Introduction to Augmented Reality and Virtual Reality in Business
Most consumers associate augmented reality (AR) and virtual reality (VR) with the gaming world. However, big...
AR Marketing
Augmented Reality Advertising Trends
Introduction to Augmented Reality
Though the term “augmented reality” (AR) was coined in 1990, the technology is just now hitting its stride. The breakout success...
AR Marketing
Augmenting Brands with Mixed Reality
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AR Marketing
AI and AR Transforming Influencer Marketing in India
The Future of Influencer Marketing in India
Influencer marketing in India is undergoing a big transformation, driven by the rapid growth of Generative AI and...
AR Marketing
Audible Launches World’s Largest Augmented Reality Campaign
Introduction to Audible's Global Campaign
The world's largest global AR campaign is ready to roll out on July 15, and it'll be seen by over...
AR Marketing
Augmented Reality Transforms Word-of-Mouth Marketing
Introduction to Digital Evolution
The way consumers make decisions and share information with one another has modified significantly with the rise of digital technologies. A...
AR Marketing
High-Demand Jobs in AR and VR Development
Introduction to AR and VR Development
The fields of Augmented Reality (AR) and Virtual Reality (VR) are experiencing rapid growth, driven by advancements in technology...
AR Marketing
MarTechVirtual and augmented reality news, trends and how-to guides
Introduction to Virtual and Augmented Reality in Marketing
Virtual and augmented reality (VR and AR) are changing the best way we experience and interact with...