AR Marketing
Impact of VR and AR on Advertising, Marketing and PR
Introduction to Virtual and Augmented Reality in Marketing
When virtual reality (VR) and augmented reality (AR) technologies first emerged, consumers were excited in regards to...
AR Marketing
Legacy Brands and Immersive Tech for Customer Loyalty
Introduction to Innovative Marketing
Legacy brands in India, a few of that are over a century old, are thriving today by embracing innovation. Technologies like...
AR Marketing
Macallan Whisky
Introduction to a New Era of Advertising
The world of promoting is consistently evolving, and two well-established brands, Esquire and The Macallan, are pushing the...
AR Marketing
GSK Migraine Simulator Demonstrates AR/VR Potential
Introduction to Migraines
Migraines are a sort of headache disorder that affects thousands and thousands of individuals worldwide. According to GSK, the manufacturer of Excedrin...
AR Marketing
Audi Launches Augmented Reality Ads for R8 Supercar
Introduction to Audi's New Marketing Campaign
Audi, a renowned automobile manufacturer owned by Volkswagen, has launched an progressive marketing campaign to advertise its recent R8...
AR Marketing
Skoda Launches Augmented Reality Outdoor Campaign
Introduction to Skoda's Augmented Reality Experience
Skoda, a widely known automotive brand, is currently hosting an modern augmented reality experience at Waterloo station. This unique...
AR Marketing
Pokémon Go: A Marketing Opportunity
Introduction to Pokémon Go
Pokémon Go has taken the world by storm, becoming the top-grossing app in Australia and the US just every week after...
AR Marketing
Universal Pictures Uses Sound to Trigger Augmented Reality Horror Experience for ‘Candyman’ Movie
Introduction to Augmented Reality Experience
The practice of using sound to trigger augmented reality interactions hasn't been widely used, but a brand new experience is...