AR Marketing
Skoda Launches Augmented Reality Outdoor Campaign
Introduction to Skoda's Augmented Reality Experience
Skoda, a widely known automotive brand, is currently hosting an modern augmented reality experience at Waterloo station. This unique...
AR Marketing
Pokémon Go: A Marketing Opportunity
Introduction to Pokémon Go
Pokémon Go has taken the world by storm, becoming the top-grossing app in Australia and the US just every week after...
AR Marketing
Universal Pictures Uses Sound to Trigger Augmented Reality Horror Experience for ‘Candyman’ Movie
Introduction to Augmented Reality Experience
The practice of using sound to trigger augmented reality interactions hasn't been widely used, but a brand new experience is...
AR Marketing
Snapchat’s Programmatic AR Ads Gain Traction
Introduction to Snapchat's Snap Ad to AR
In November, BMW became the primary company to check Snapchat's latest augmented reality ad unit, often called Snap...
AR Marketing
Williams-Sonoma Launches Augmented Reality App for Pottery Barn Brands
Introduction to Augmented Reality in Retail
The world of retail is changing, and firms at the moment are using technology to make shopping easier and...
AR Marketing
Rémy Martin Unveils Mixed Reality Experience with HoloLens
Introduction to Mixed Reality
Mixed reality is a technology that mixes virtual and augmented reality to bring virtual elements into the physical world. One of...
AR Marketing
WPP and Snap Launch AR Lab for Commerce
Introduction to AR Partnership
The world of social media and e-commerce is evolving rapidly, with a growing deal with augmented reality (AR) experiences. Recently, WPP...
AR Marketing
Walmart Introduces Shoppable Snapchat Lens For Mealtime Inspiration
Introduction to Walmart's E-commerce Efforts
Walmart has been working to spice up its online sales, and its latest move involves teaming up with Snapchat to...